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Posted on November 11, 2008
A Conversation with Tribune Interactive's Social Media Strategist, Daniel Honigman
BY JASON CORMIER
Listen to our Podcast:
Show Notes:
Room 214 Co-founder, Jason Cormier, interviews Tribune Interactive's Social Media Strategist, Daniel Honigman
In this podcast, we discuss:
1. Mainstream media's need to adopt social media, and Daniel Honigman's recognition of the touch points missing from traditional media and news organizations.
2. The Chicago Tribune's successful use of "Colonel Tribune" as the social media persona used to better reach people in the online social space.
3. The need for reporters to think of themselves as publishers as bloggers do, why news organizations who blog need to link to other bloggers and show thanks for links.
4. Success and strategy considerations with Digg, Stumbleupon, Reddit and social bookmarking in general (reference made to Brett Boarders from Copy Brighter.com)
5. A brief mention of top tools used to build reputation, including Wikipedia, Twitter, Facebook and Linkedin (reference The Conversation diagram created by Brian Solis)
6. Daniel Honigman's new blog, OldMediaNewTricks.com
Note: Kudos to Tribune Interactive for employing a forward thinker in the social media space like Daniel Honigman. Check out Daniel's new blog or follow him on Twitter at dan360man
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