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Posted on May 23, 2008
Social Media Reminder: Relationships = Community
BY JASON CORMIER
In the midst of Community Managers, new tools and "social media experts" is the reality that most social media marketing boils down to conversations among people. People "buy in" with their time, and that's what ultimately creates community.
A good clergyman friend of mine is always saying, "you can't make community happen." Because it's about relationships, it's an organic growth that requires investment (in time) from all the participants. You can facilitate community with tools that help you to reach out, connect with others, foster conversations and organize people - but you can't grow meaningful relationships with just tools.
Any social media effort with a community that doesn't have invested time from people who are committed will eventually implode or fragment into nothing. With that in mind, keeping community practical becomes an important endeavor. And one of the most practical things you can do within a community is offer people something to do.
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