Email Marketing 1: Customer Retention is Key
25 Aug 2006
I must say I was impressed to find that Constant Contactemploys a development director whose sole job is to travel around and offer free training on how to use the Constant Contact service and general strategies on how to run a successful email marketing campaign. I recently attended a one such seminar here in Boulder and found it to be quite informative. Overall the Constant Contact interface is easy to use and more intuitive compared to some other email services such as Aweber. They currently have 70k customers and are growing rapidly so they must be doing something right. Here are some interesting stats thrown out at the seminar: – It is 6-7 times more expensive to gain a customer than to retain a customer. – On average it takes 7 customer touches before a sale occurs. – The average email user receives 361 emails per week and they perceive 70%…
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