I’m Bored To Death with the Content Conversation
19 Apr 2007
Okay, I’m at the boiling point with the fact that I need to have conversations with marketing and public relations professionals about the key to good online communications is creating good content, stick in a vertical that you know, etc. Isn’t that the key to any business communications efforts?
Now I understand that there are a ton of bloggers out there posting innocuous crappy content, but let’s keep this conversation in the mindset of business blogging.
First off – in business blogging you better be blogging about what you know about, or don’t even come to the party. Can we all agree on that?
The real conflict is in the need to “filter” employee blog content. Most companies should have a blogging policy about disclosure, offensive content and profanity to set the parameters for blogging under the corporate banner. Can we all agree on that?
BrandonSings:
jo_rogel:
Room_214:
JasonCormier:
peterahall:
runquatro:
ElyseHeslin:
BenCastelli:
JamesOClark:
MattAt214: