20 Sep 2011
Netflix has had quite a year. Poised to be the future of digital media distribution, (even having giants like Comcast quaking in their boots) they have pretty much blown it. First came the staggering 60% increases in monthly subscription rates, which sent their customers into a huge rage. The latest blow is Qwikster, a spin-off of their original brand that will handle exclusively the DVD-by-mail service. We won’t really get into the details of why this was such a bad idea, but The Oatmeal sums it up nicely. What we’d like to focus on is a point made by Tech Crunch. In their haste to split these two entities, the folks at Netflix neglected to acquire the social network properties before their big launch. TechCrunch highlights the user who owns the @Qwikster handle on Twitter, who is currently trying to sell this handle to Netflix. After a look into the…
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14 Sep 2006
Today in Scatterbox, Steven Silvers spelled out two crucial rules for using conversational media: "More and more, corporations find themselves in the headlines because they ignore two realities of the information age: A company's attempt to covertly influence opinion is only as effective as the reaction people have when they find out who's behind it and why. Yes, they will find out." He's right. Transparency has become the currency of online reputation. Simple oversights can make your company look clueless, and attempts to conceal, misdirect, or misinform often generate outright scorn — causing lasting damage to your reputation and your business. Here are my tips for transparency in conversational media. These apply to PR/marketing pros as well as news organizations, bloggers, citizen journalists, and, well, anyone…
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23 Aug 2006
Every blogger has faced the pressure of what to blog about. We work with our clients to create online reputation management systems to get them plugged into listening to the conversation first so they will know: What are people talking about? and How they can add a relevant voice to the conversation? We’ve posted recently about strategic blog commenting strategies and how to enter the online conversation. What I want to discuss are two techniques on how you can be the online BUZZ STARTER that everyone else is commenting and creating trackbacks on. Having completely transitioned to online communications and social media, I brought along some tried and true PR tactics that can be applied to capturing the online conversations. As a matter of fact a few basic block and tackle PR tactics are some of the most powerful ways to be the BUZZ STARTER. #1. Editorial Calendar Tracking As much as those of…
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10 Aug 2006
Greg Clemenson had a great post on the WOMMA Blog about 5 Tips for Joining the Conversation. Greg’s 5 Tips from the WOMMA Blog are: #1. Have a valid place in the conversation #2. Use your voice and have an opinion #3. Be relevant #4. Be responsible #5. Remember that it’s a social phenomenon But I would say there needs to be another tip (I know, WOMMA’s format only allows for 5), and it should be the #1 Tip and that is Listening. We often get too excited about talking and forget that the best conversationalists are the best listeners. Teaching someone to be a good listener is much harder than teaching them how to talk about what they know. Listening takes patients, focus and attention. In the online world, listening also takes some technical skills too. One must set up an RSS reader, use scouts such asTechnorati and Google Alters to…
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