Posts Tagged Conversation

Using Tried and True PR Tactics to Ignite Online Buzz

23 Aug 2006

Every blogger has faced the pressure of what to blog about. We work with our clients to create online reputation management systems to get them plugged into listening to the conversation first so they will know: What are people talking about? and How they can add a relevant voice to the conversation? We've posted recently about strategic blog commenting strategies and how to enter the online conversation.
What I want to discuss are two techniques on how you can be the online BUZZ STARTER that everyone else is commenting and creating trackbacks on.
Having completely transitioned to online communications and social media, I brought along some tried and true PR tactics that can be applied to capturing the online conversations. As a matter of fact a few basic block and tackle PR tactics are some of the most powerful ways to be the BUZZ STARTER.
#1. Editorial Calendar Tracking
As much as those of us in the social media world want…

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Database of Intentions

05 Jul 2006

Just a quick plug for David Leonhardt’s article in the New York Times today about using the new Google Trends functionality to begin predicting “what’s next.”
I’ve been talking to people about companies like Umbria for several months now, all in the spirit of using tools that collect the kind of data that can help predict the future (as opposed to simply summarizing the past). Now, we are beginning to see this topic talked about more in main-stream news circles. If this isn’t the future of Marketing, I don’t know what is.

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