25 Oct 2011
Running a small business takes a lot of time and even more hard work. It’s important, however, to understand the importance of actively managing and optimizing your social networks. These 3 simple and free tools provide a great start toward social media success.
11 Jan 2011
It seems that everyone was buzzing last week about the major themes of the Consumer Electronics Show (CES). Mashable wrote a blog post identifying what they felt were the key trends of the show, and we at Room 214 decided to test their theory, which said tablets, gaming (like Microsoft’s Kinect and Nintendo’s 3Ds), connected technology, 4G phones, and all things Android platform would be the biggest themes. I went to Crimson Hexagon, one of our social media research tools, and took a look at the conversation from last week.
02 Nov 2010
We’ve been pretty excited about work we’ve been doing with Linkfluence, a cutting-edge firm out of Paris (ooh la la) that, in their own words, analyzes, segments, and maps conversations taking place in social web communities. Essentially, they’ve analyzed and mapped the social web in France, the UK, and the US. In 2009, based on their mapping of the US, they launched a site called Politicosphere, which gives an insightful look at how (or if) political conversations track through the online political community. As tomorrow is election day, the online world is buzzing with political conversations. As we are in the process of working to relaunch and run Politicosphere, I’ve got the intersection of politics and social media on my mind. On that note, I want to draw attention to an interactive map the New York Times put up. This map looks at Twitter buzz around individual candidates’ Twitter handles,…
12 Oct 2010
The following is taken from my last social media column on Search Engine Watch. Thanks to all who re-tweeted and shared to make this post more popular than the first one written on social search optimization. I count on this kind of response to help guide the topics I’m covering. Muchos gracious amigos… As one who runs a social media agency, I’m often addressing questions around the topic of social media research, monitoring, and analytics. The questions vary, but are typically consistent in nature: How is research valuable to social media? What do all these tracking tools provide to guide strategy and tactics? What should we really be doing with social media? Answers to these questions may be unique to any given effort, but a common best practice for entering and maintaining a wide range of social media initiatives begins with business intelligence (BI), a term first coined over 50…
BrettGreene:
Top 10 @Twitter Pics of the Week http://t.co/Jk8tDkNz
jo_rogel:
All links Ive clicked thru today with Facebook comments jump down to that section, entirely bypassing the content. Anyone else see this?
JamesOClark:
@BrettGreene totally on Chrome now
mountainkat:
In 4 months, Kraft Mac & Cheese grows fan base by 75% | Articles http://t.co/zmf85p39
JasonCormier:
Join me at LOHAS Forum 2012! http://t.co/ILcbzM99 #lohas2012