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Posted on September 19, 2006
The Problem with Ghostwriting Blogs
BY JASON CORMIER
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| Debbie Weil, author of BlogWrite for CEOs |
Yesterday on one of my other blogs, The Right Conversation, I wrote about why most CEOs shouldn't blog. And I mean it -- generally it's not the best use of a blog or of a CEO's time and abilities.
Coincidentally, yesterday on the weblog of the International Association of Online Communicators, my colleague Debbie Weil pondered "Is it OK to ghostwrite a CEO blog?" -- followed up today with "Should a ghostblogger for a CEO reveal him or herself?"
My answer to Debbie's first question: Nope, I think ghostwritten blogs are almost always a bad idea -- possibly a worse idea than starting a CEO blog in the first place, at most companies.
And to her second question: If you try to ghostwrite a blog, I doubt you'll have to worry about whether you should reveal that fact. Instead, you'd better believe someone will "out" you about it, and that probably won't be fun.
Here's why I think ghostwritten blogs are a bad idea...
