Social Media Monitoring from the Minds of Crimson Hexagon

20 Mar 2012

Understanding the difference between the many social media monitoring tools out there can bring real value to your marketing objectives.

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What To Buy Organic: The 8 Most Buzzed-About Organic Foods

20 Apr 2011

What Should We Be Eating? If you try to google for information on the food that’s most important to buy and eat organic, it’s a tad confusing. Every list seems to focus on a few different things, usually driven by nutrition and meal plan bias. So rather than dig through a lot of conflicting lists, I thought it would be interesting to see what organic foods consumers discuss the most. I was amazed to see that these main food categories all have similar volume. As consumers, we’re buzzing about a wide variety of organic foods. Interestingly, animal products are the big winners, even if by a small margin. There has been ample coverage, mostly in books and films, on the state of the meat and dairy industry in the US; perhaps there is slightly more consumer awareness that drives these conversations. Per Capita Buzz I thought it would also be…

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CES Review: What The Buzz Was Actually All About

11 Jan 2011

It seems that everyone was buzzing last week about the major themes of the Consumer Electronics Show (CES). Mashable wrote a blog post identifying what they felt were the key trends of the show, and we at Room 214 decided to test their theory, which said tablets, gaming (like Microsoft’s Kinect and Nintendo’s 3Ds), connected technology, 4G phones, and all things Android platform would be the biggest themes. I went to Crimson Hexagon, one of our social media research tools, and took a look at the conversation from last week.

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The Top 5 Things to Know About Social Media Monitoring and Business Intelligence with Crimson Hexagon

16 Jun 2010

Last year Room 214 became one of two enterprise level partners of Crimson Hexagon, a leading provider of real-time market research. Crimson Hexagon is powered by technology spun primarily from Harvard University Professor and Crimson Hexagon Co-Founder, Gary King.

I recently caught up with Gary for a podcast, and am sharing a condensed version of our discussion with you as part of this post. Additionally, I’ve included my “Top 5 Things to Know” based largely on my experience and discussions with Lauren Maynard, who works with the tool almost daily as Room 214’s Director of Research.

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