Social Media Monitoring Tools Podcast – A Discussion with Brian Chappell

23 Jun 2009

In this podcast, we discuss:

1. The most valuable aspects of social media monitoring tools: Keeping tabs on conversations and customers for the purpose of crisis communications and reputation management.
2. Sentiment analysis in social media monitoring tools: Is automatic sentiment analysis developed enough?
3. What are clients looking for in these tools? Engaging in new markets through listening to customers, opportunities to include intelligence in product development cycles.
4. “Social media isn’t a salt shaker”: You have to work it into the base of your marketing.
5. What’s next with social media monitoring: Greater levels of CRM integration, and more consistent pricing models.

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Room 214 and Twitter ID Rights

28 Dec 2008

“A person can achieve everything by being simple and humble” – Rig Veda I have always found that being humble in mind and spirit has worked well for me in life. As I was gong through my normal pre-bedtime routines of checking emails, Twitter and Facebook, I was alerted of a video post by Kevin Rose, yes that Kevin Rose, onSeesmic about Twitter ID naming rights that was referencing a situation with Room 214 and Colin Davitt, the owner of the Twitter ID @room214. If you click on the Seesmic above link you will see Kevin’s reasoning and position on the subject of Twitter IDs. But first things first – Humility: To Colin Davitt, my most sincere apologies in regards to the Twitter ID issue. You can rest assured that we are not interested in your Twitter ID, and wish you only the best in using it. And to keep it…

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