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Posted on May 20, 2008
Crowdsourcing Your Design and Video Needs
BY JAMES CLARK
Just recently I've come across two extremely cool crowdsourcing services.
crowdSPRING for design, and moviebakery for video production.
What is Crowdsourcing?
Crowdsourcing is the act of taking a task traditionally performed by an employee, or contractor and outsourcing it to an undefined generally large group of people, in the form of an open call.
crowdSPRING
Anyone seeking logo designs, marketing materials, websites or other creative can post their project into crowdSPRING, state when you need it and how much you'll pay for it.
The cool thing about this process is that it requires the buyer to put the full project cost into an escrow account until the a designer is selected.
Designers, illustrators, writers or photographers from anywhere in the world can submit their work for selection.
NO BID MANAGEMENT AND NEGOTIATIONS
So with the crowdSPRING model the buyer can actually review the final work presentations, not portfolio or bids. This is a huge barrier for buyers. Skipping the entire portfolio and bid negotiation is huge.
The seller, knows for fact that the money for the project is available and if selected will be delivered in a timely fashion.
moviebakery
Gotta say, this process is brilliant. If anyone has ventured into video production they can tell you how complex the process is, from script writing, to story boarding, etc. If the process is not scope and managed properly the costs and frustration go up on the buyer and seller sides.
moviebakery takes a professionally managed crowdsourcing approach. That is the moviebakery team acts as the executive producer and campaign manager of the video, and then leverages the crowdsourcing model of top video professionals to generate 10 concepts to bring back to you.
As you can see from the image, moviebakery takes the positive benefits of the agency model, and the positive benefits of the crowdsourcing model and efficiently drives production.
Two Things I Like Best About moviebakery
1. From a buyers perspective, what I like best about moviebakery's process is the clear 10-Step Process. So there are no hidden mysteries or confusion about the process moves forward, when payments need to be made, etc.
2. Simple pricing. $10K and you're all in. Again, like crowdSPRING, the pricing is set, no negotiations and bid management. Just pure project focus.
