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Posted on September 11, 2009
Job of The (Near) Future: Social Media Administrator
BY JASON CORMIER
David Meerman Scott had a great extension to Jim Stewart's post on the role of a Social Media Administrator today, actually offering a first cut of a Social Media Admin's job description. My abbreviated version of his more detailed job description is as follows:
- Knowledgeable of social media tools, techniques and philosophies
- Maintenance and consistency for company accounts on social media sites
- Evaluation, guidance and implementation of social media analysis and monitoring tools
- Maintenance and distribution of social media guidelines
- List maintenance and applicable display of work related personal blogs of employees
I'm sure this description will be updated as comments continue streaming in on David's blog. As I commented to this post, Jeremiah Owyang began talking quite a bit about the need for a Social Media Strategist in early 08' - as well as the need for a Community Manager to be the online face of the company.
I think the SM Admin role David defines bleeds into both of those roles - but one of the greatest values in my mind relates to the ongoing research and evaluation ultimately required to stay "fully knowledgeable on the tools."
One of the sustained demands on Room214 (our social media agency), is staying on top of the tools - and monitoring tools are only a subset of social media related applications we must pay attention to.
When you consider other emerging technologies like social CRM solutions, it is easy to conclude the evaluation and implementation of those kinds of items will likely be far more demanding than monitoring tools. I'd say the area of evaluation alone could justify the hiring of a Social Media Administrator. Obviously, there are other highly relevant duties, as listed, that further build the case.
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Posted on February 19, 2009
Social Media ROI - A Podcast with David Meerman Scott
BY JASON CORMIER
Listen to our Podcast:
Show Notes:
Room 214 Co-Founder, Jason Cormier, interviews best-selling author and online marketing thought leader, David Meerman Scott.
In this podcast, we discuss:
1. Old-school measurement for ROI: What is really a "lead?" People want to apply same measures to social media. Traditional measures are being applied to social media marketing when so many other aspects of business simply don't. Example: What's the ROI of the receptionist, or even the accounting department for that matter?
2. We can measure how many people are exposed to our ideas, downloaded our YouTube video, etc. but these are very different measurements compared to traditional ROI measurements.
3. David states that ultimately, the ROI argument is used as an excuse based in fear. Many companies are simply afraid of social media.
4. David's new book, World Wide Rave: How ideas spread and why people talk about you and your company. The first step in the formula for success is very counter-intuitive to marketers: Nobody cares about your products except you. To create something that has potential to spread, you can't talk about these things. As soon as your product is brought into the equation, nobody cares.
5. Key take-away: Doing lots of activities in online marketing as opposed to one or just a few, should be the expectation when it comes to increasing your chances of success.
Notes: You can check out David's blog at WebInkNow.com. I really enjoyed this interview, and am looking forward to reading his new book.
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