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Posted on September 7, 2006

Blog Feed

The + Content = Formula


BY BEN CASTELLI

With the challenges involved with reciprocal link building, generating incoming links through article marketing has proven very effective. A well crafted article with great content can deliver increased traffic, incoming links, and higher search rankings.

But how do you create the content that leads to a viral article, especially when your business is less than exciting?

Esoos Bobnar over at SearchEngineNews.com recently published a great article on how to create online article content that will build links and increase search engine rankings.

Web surfers today have very short attention spans and are looking for information that either solves a specific problem or entertains them. Esoos breaks down 3 common elements of successful articles that generate a large amount of incoming links:

Lists + Instructional + Catchy/Descriptive Title = Good chance for incoming links.

You can't turn on the TV or look at a magazine these days without seeing some sort of list - Top 50 this or Top 10 that - it only makes sense to use this same element in your online articles. Lists are short, easily digestible pieces of information that draw people in. Instructional lists are popular since they are offer a valuable learning experience (How to...). A good example of the is the the Make Magazine Blog which has made its way to the homepage of del.icio.us. Finally the title is key since most web surfers quickly scan article titles and quickly make a snap judgment. Your title is your 3 second audition to hook the reader, get them to spend some time with your article and then blog about it on their own site.

Getting started with some good content creation is only part of the equation, check out our Article Marketing Services to help guide your writing efforts and promote your articles through leading online article marketing networks (for RSS syndication) and user generated content sites (Digg, Del.icio.us)

TAGS: ARTICLE MARKETINGDEL.ICIO.USDIGGLINK BUILDING

Posted at 10:44 am | 0 Comments | Share this blog post

Posted on August 8, 2006

Blog Feed

Blog Post Frequency - Too Much Talking Not Enough Listening


BY JAMES CLARK

Eric Kintz's "Why Blog Post Frequency Does Not Matter Anymore" post on Marketing Profs brings to light one simple fact - online conversations are a lot like offline conversations. The more you talk about irrelevant things, the less likely people will pay attention.

The largest barrier to good blogging is having good listening skills. In the online world these listening skills involve using a set of scouting tools such as Technorati, IceRocket, Google Alerts, Moreover.com pulling the data into a RSS reader and analyzing the conversation.

We found that people just getting into blogging, are quickly overwhelmend with the process of listening to the conversation, entering the conversation and capturing the conversation.

This is why we set up our "Getting Started" online video tutorials to take someone through the entire process of setting up a RSS reader, a Blogger blog, a Delicious account, how to post to blog, setting trackbacks, commenting on other's blogs, submitting an RSS feed, etc.

Eric's HP Blog

TAGS: BLOGGINGGETTING STARTEDRSSCONVERSATION TRACKINGTECHNORATINEWSGATORDEL.ICIO.USFEED

Posted at 11:42 am | 0 Comments | Share this blog post