Posts tagged "digital marketing"
Facebook Graph Search: How Marketers Need to Prepare
Yesterday, Facebook announced its latest offering, Graph Search. Essentially, it’s a search tool that uses your social network and interactions to produce results that are more relevant to you. It’s...read moreCategories: Mobile, Social, StrategyTags: digital marketing, Facebook, facebook graph search, facebook parent child, (more)
The End of Business as Usual: #AdaptorDie to Connected Marketing
I caught up with Brian Solis to talk about his new book, “The End of Business as Usual: Rewire The Way You Work to Succeed in the Customer Revolution.” The following are highlights from our conversation....read moreCategories: SocialTags: digital marketing, communications, Marketing, social media initiatives, social media marketing, Social Strategy, (more)
Advancing Strategy for Social Marketing
The elements of social marketing can work together for the good of the business by focusing on strategy rather than turn-key tactics....read moreCategories: StrategyTags: digital marketing, community, Social Intelligence, social marketing, Social Media, Social Strategy, (more)
Social Media Strategy: The Digital Path to Success
How social media is being integrated with the whole of digital marketing is one of the greatest momentums we’re now witnessing as marketers....read moreCategories: Social, StrategyTags: digital marketing, digital strategy, marketing strategy, social media strategy, (more)Understanding Web Marketing
Jeremiah Owyang has a great post on the many forms of Web Marketing. This is a great resource for someone seeking info on where to start or what to look for...read moreCategories: StrategyTags: digital marketing, internet marketing, online marketing, (more)Your 2008 Marketing Plan
We were recently going over a client’s online marketing strategy for next year, and found that much of our initial focus was about the next big, new and different thing...read moreCategories: StrategyTags: digital marketing, online marketing strategy, (more)
Who Does The Client Go To For Digital Strategy?
Just reading through the recent issue of PRWeek where Erica Iacono is asking questions to a roundtable of New York PR professionals for the segment The Pulse of the Industry (subscription needed...read moreCategories: Best Practices, StrategyTags: digital marketing, conversion, digital strategy, online marketing, (more)Disney’s Bob Iger sums up the digital landscape, but there’s more to it
In a two part series released by NPR radio show and podcast,Marketplace, Disney CEO Bob Iger shares his understanding of the current and future digital arena. “Disney acknowledges the consumer...read moreCategories: StrategyTags: digital marketing, disney, Marketing, marketing landscape, (more)
