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Posted on March 30, 2007
RSS Marketing on the Rise
BY JASON CORMIER
Just a quick shout out to Brian Haven at Forrester for publishing the latest results from their interactive marketers survey. Here is the word: 40% of marketers are using or piloting RSS (up from 10% last year). Blog usage for marketing is at 34% - up 13% from the 2006 study, and 25% 0f marketers surveyed are now podcasting.
A noteworthy mention: My co-worker, Kris Smith, spoke earlier this week at the eLearning 2007 conference about using RSS and podcasting for distance education. Incidentally, he spoke with a company right after his talk that said they would have missed the mark with their new initiatives had they missed his presentation.
A company that most effectively embraces the concepts he revealed will take the lead. Eventually, however, a company that does not will simply be considered behind the times.
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