Capture the Conversation Internet Marketing Tag Feed for 'docmetrics' http://www.capturetheconversation.com Room 214 Internet Marketing Insight for Integrating the Web into Marketing Communications and Public Relations en-us Room 214, Inc 2006 - 08 No postzinger Internet Marketing Insight for Integrating the Web into Marketing Communications and Public Relations Internet Marketing Insight for Integrating the Web into Marketing Communications and Public Relations http://www.capturetheconversation.com/template/ctc/images/rss-image.gif Capture the Conversation Internet Marketing Tag Feed for 'docmetrics' http://www.capturetheconversation.com Internet Marketing Insight for Integrating the Web into Marketing Communications and Public Relations Capture the Conversation Internet Marketing Tag Feed for 'docmetrics' smazurov@room214.com http://cyber.law.harvard.edu/rss/rss.html PostZinger/r.191 PDF Marketing on Steroids: A Discussion with Vitrium CEO, Peter Nieforth http://www.capturetheconversation.com/rss-read/pdf-marketing-on-steroids-a-discussion-with-vitrium-ceo-peter-nieforth Society & Culture Room 214 Co-founder, Jason Cormier, interviews Vitrium's CEO, Peter Nieforth, regarding their new PDF marketing product, Docmetrics. In this podcast, we discuss: 1. What is Docmetrics, and why should a marketer take a look at this product? 2. The... Jason Cormier Room 214 Co-founder, Jason Cormier, interviews Vitrium's CEO, Peter Nieforth, regarding their new PDF marketing product, Docmetrics.

In this podcast, we discuss:

1. What is Docmetrics, and why should a marketer take a look at this product?

2. The limitations of using standard web forms as a resource to collect sales leads.

3. Statistics of engagement on forms within PDFs vs. standard web forms.

4. The new opportunity considering ROI and measurement: the ability to know who is reading your PDFs, who they are being passed along to, which pages are being read the most (applicable to newsletters, white papers, case studies, media kits, PDFs handed out on USB drives, CD's, etc.)

5. Docmetrics costs and use case

Note: Peter said if you go to Docmetrics.com and mention my name, you'll get a free USB device. There is a free trial on the website. I'd love to hear anyone's feedback on their experience with it.


pdf marketing white paper marketing tracking pdfs docmetrics peter nieforth pdf podcast ]]> Room 214 Co-founder, Jason Cormier, interviews Vitrium's CEO, Peter Nieforth, regarding their new PDF marketing product, Docmetrics. In this podcast, we discuss: 1. What is Docmetrics, and why should a marketer take a look at this product? 2. The... no pdf marketing,white paper marketing,tracking pdfs,docmetrics,peter nieforth,pdf podcast, Fri, 03 Oct 2008 09:00:00 -0500 http://www.capturetheconversation.com/rss-read/pdf-marketing-on-steroids-a-discussion-with-vitrium-ceo-peter-nieforth