Posts Tagged Engagement

Capture the Conversation

by Brandon Whalen
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Why Instagram is Perfect for Brands

16 Jan 2012

Instagram is now the world’s largest mobile social network. When you look at it’s astounding growth numbers it’s hard to deny that brands should think about a presence in the community.

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How Audi USA Became the Most Engaging Facebook Page

by elyse
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How Audi USA Became the Most Engaging Facebook Page

26 Apr 2011

Last week, Visibli released a study analyzing fan engagement on Facebook pages. After evaluating over 200 million Facebook fans and their engagement habits, Visibli concluded that Audi USA has the most engaged fans on Facebook.
With over 3,152,000 Likes on the Audi USA Facebook page, it’s not surprising that Audi’s fan engagement is above average. What is surprising, however, is that Audi has had an average of 7,487 Likes and 292 Comments on their posts so far in April.
According to Mashable, Saif Ajani, CEO and co-founder of Visibli, is not sure why Audi ranked so high in this study. “We’re trying to figure it out ourselves,” Ajani says. Even though Visibli’s CEO can’t pinpoint why Audi ranked so high in this study, I can offer a few points as to how this happened:

Unique Opportunities: Audi isn’t just pushing out facts about their latest models, posting videos from auto shows, and giving…

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Abundance of Choice, Online and Offline

by Room214
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Abundance of Choice, Online and Offline

19 Jan 2011

The Whole Foods in Boulder is somewhat of a cultural epicenter. To better support this, the store recently went through a huge renovation. They opened their new “wing” with an enormous amount of prepared foods and a Dean and Deluca-esque selection of gourmet meal components. Behold below, one of two food bars focused on olives. Just. Olives.

And fear not a rush on aged cheddar. They are prepared.

I am totally, completely overwhelmed by this new store. It’s impossible for me to navigate through the choices in any effective way. I have to have tunnel vision to get in and out of there as fast as possible. The abundance of choice is driving me to simply choose less.
Just last week, a partner of ours asked me a question about a new online social service, assuming that I would be using it. I was not. Every year, I see buzz about hundreds of…

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Top 3 Ways to Execute a Social Media Management Strategy

by elyse
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Top 3 Ways to Execute a Social Media Management Strategy

13 Jan 2011

As a social media community manager for Room 214, I spend every day engaging with my clients’ consumers online. I am constantly thinking about new ways to build relationships with them, as well as how to create a lasting impression so they keep coming back for more. So what is the best way to do these things?

Of course, the answer will differ across brands and platforms, but I’ve come across two articles that will help any social media manager answer this question.

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