13 Jan 2011
As a social media community manager for Room 214, I spend every day engaging with my clients’ consumers online. I am constantly thinking about new ways to build relationships with them, as well as how to create a lasting impression so they keep coming back for more. So what is the best way to do these things?
Of course, the answer will differ across brands and platforms, but I’ve come across two articles that will help any social media manager answer this question.
...Continue Reading
07 Jul 2010
Like Michelle Obama? Sure. NPR? Of course. Anchorman? Who doesn’t? The ever-evolving internet behemoth Facebook has updated its homepage to occasionally include a small area with two “Recommended Pages”. Much like a regular ad on Facebook, these recommendations include a small picture and the title of a page that Facebook’s algorithm deemed most relevant to you. Also included is the line “Many who like [a page you already like] like this” followed by the “Like” icon. An immediate call to action to “like” a page you’re, statistically speaking, bound to love! What I found most interesting about the new feature was its endlessness. If you do “Like” a Recommended Page you are not sent to its landing page, but stay on your home News Feed. Within seconds, the “liked” page fades away and is replaced by a new band, movie, brand, etc. that you’ve loved for years. If you get…
...Continue Reading
07 May 2010
ROI is consistently the hot topic in social media. Everyone wants to know the magic formula, the mathematical equation that will produce (justify?) effective online efforts. Metrics in any program need to be focused on an end goal, and those end goals can normally be found in quarterly or yearly strategic business goals. This should come as no surprise; any marketing effort should be focused on driving a bottom line. There are ways, however, to put some measurement into your online activity. Our Entertainment Group Practice Director, Wendy Hofstetter, came up with a way to get at this. This method takes the standard ROI analysis for a media buy (think banner ads), and applies it to social media efforts. You will be able to show how much your brand would need to spend in order to buy the equivalent amount of impressions you are generating in social media, and determine…
...Continue Reading
08 Apr 2010
I usually watch T.V. with a laptop on my lap. Not just to email and Facebook, etc., but to cross-reference, check IMDB, and add a layer of data to the T.V. I am watching. Because of the work we do at Room 214, I’m keenly aware of drive-to-web tactics within shows, and thus often scope out network websites to see the kinds of additional show-related content they are offering.
Everybody’s Doing It
Based on a Nielsen report on this concept of media multi-tasking, which is now often referred to as three screens (television, Internet and mobile), you can see that I am not the only person engaging in such behavior. I enjoy the distinction between Internet use while watching T.V and T.V. watching while using the Internet. If asked to prioritize, which one would you pick as the primary?
...Continue Reading
BrettGreene:
jo_rogel:
JamesOClark:
mountainkat:
JasonCormier: