09 Mar 2011
You are likely conscious that the television experience has changed in the past decade. We once participated in appointment TV, taking the time to sit down at a specific hour to watch a specific show. Today, two significant behavioral changes in consumers are redefining the entertainment landscape.
These changes require television networks and advertisers to evolve rapidly to keep their shows, content, and ad buys relevant to a demanding consumer set.
People now consume television via time-shifted DVR, online (legally), online (illegally), mobile device, Internet streaming to TV, and a wide variety of other methods.
Viewers now consume multiple forms of media at the same time, such as watching TV on a television while checking Facebook on a computer. This is commonly referred to as two-, three- or multi-screen viewing.
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02 Dec 2010
The internet has made us all demanding consumers. We expect to get whatever we want, whenever we want, wherever we happen to be. A recent comScore study found that viewers who watch online-only TV or a mix of live and online desire TV to be flexible to their needs: 75% “selected online over TV because they were able to watch the show wherever they wanted” 74% “selected online because they were able to watch the show on their own time” Through DVR, Cable and Satellite providers have allowed us the ability to watch TV on our own time, while still placating the demands of individual networks. But while DVR and on-demand have changed the way we watch TV, they are a half-step in innovation. And these innovations are being surpassed, daily, by an ever-growing list of internet-based products and content delivery systems. Let’s call this internet-based TV New TV. New TV is…
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16 Nov 2010
While apps and websites may connect us socially, we rarely make the devices themselves a social experience. My phone is a very personal tool. It holds my emails, access to my Twitter and Facebook accounts (which, for me, have some business purpose), contact information for hundreds of people, and really neat pictures from Hipstamatic. While I don’t mind people making phone calls, I’d never be willing to share it. The same goes for my computer. An iPad is a different story. I remember reading a post by Fred Wilson, who was revisiting his negative opinion on his iPad. He noted that the “iPad makes using a computer less of a commitment” and goes on to explain how, in addition to easily moving in and out of interaction with the device, his whole family share use together, as well as each having their own personal use. Some data from Nielsen supports…
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07 Oct 2010
Back in August, a company called Artful Winemaker approached us requesting a proposal for the development of a social media strategy and implementation plan for their personal winemaking system. Their goal was to drive unique viewers to the website and educate potential customers about the option of making their own wine. Artful Winemaker has a good story backed by a well-done blind taste test video and several instructional videos. They have a clean looking website and were already using YouTube and Facebook with some success. We delivered a proposal, and unfortunately, Artful Winemaker decided to go with someone else as our timeline didn’t work for them. However, they did send us our very own Artful Winemaker and an all-inclusive kit with ingredients for 12 bottles of cabernet / shiraz worth almost $150 (but is currently on sale at ArtfulWinemaker.com for $99) in exchange for spreading the word about this product…
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