30 Sep 2010
This week, Wendy took a look at the way that social media is impacting television and movies. Today, I’d like to explore books, which are an interesting piece of the entertainment puzzle. Books Are a Social Badge I continue to love paper books, because of the experience both while I read them and after I read them. A book on a shelf is a mark of what I’ve done, what I am interested in, and what I think about. My digital friendships cover international ground, though, and many of those people will never get to see my bookshelf. Luckily, Good Reads came along and provided me with a digital bookshelf (and social network) so I can share, globally, my story as told through book titles. It gives me the ability to show others what I am reading, rate and review books I’ve read, and keep a list of things I…
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28 Sep 2010
In yesterday’s post, How Social Media is Changing TV, we explored how TV networks are using social media to encourage viewership. The rise in online movie rental services (like Netflix) and the sudden saturation of cheap do-it-yourself rentals (Redbox), has forced the movie industry to rethink its marketing strategy as well. In case you haven’t read about Paranormal Activity, it cost $15,000 to make and made $7.9 million at the box office. Before the movie aired, moviegoers could ‘Demand’ that the film be shown in theaters in their city. By creating a (false?) sense of scarcity, letting consumers create their own demand, and then delivering a movie they likely were going to deliver anyway, studios empowered consumers. Based on the box office numbers, this empowerment clearly drove theater attendance. Now, Paranormal Activity 2 is coming out and they’re using a similar strategy. This time, moviegoers are “Demanding” to see it…
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27 Sep 2010
People are shifting the way they consume content from entertainment brands, which in-turn is changing the way these brands do business.
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13 Aug 2010
Location-based mobile apps continue to be the latest rage, with Foursquare leading the pack. It seems like every day there is a new partnership announced, which leaves us social media marketers wondering, “Should we be jumping on the bandwagon?” I have to admit, there are some pretty innovative Foursquare campaigns out there that help drive traffic and sales for local businesses. But what about entertainment brands? Bravo was the first TV network to partner with Foursquare and, according to Mashable, is one of the top five brands on the platform. They offer tips from their “Bravolebrities” on restaurants, bars, and stores. History Channel provides Foursquare users with historical facts about locations they check-in to around the country. MTV took some of their hottest celebs (DJ Pauly D anyone?) and gathered their tips and stories from local hot spots to share with fans. All of these campaigns are missing something. The…
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