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Posted on February 26, 2010
RootMusic's BandPages: An Improvement on Facebook Musician Pages
For a long time, Myspace was the go-to social network for musicians looking to connect with fans. Today, Facebook has surpassed Myspace to become the social network of choice for most. As most users leave Myspace to join the ranks of Facebook, the same goes for musicians wishing to promote their music.
However, Facebook musician pages leave a lot to be desired for those promoting their music within the world's largest social network. The Facebook music player is either tucked away in the box tab or it is halfway down the page in the side bar. Even worse, the fans who actually look hard enough to find the music player are unable to share the songs with their own friends.
RootMusic is working to make Facebook pages more musician friendly with BandPages. Their simple tool creates a tab for your Facebook page where your fans can hear your music while they interact with the page. BandPages also pull in your Twitter stream and offer a functioning Facebook wall, along with providing a shareable music player.

The process of setting up a BandPage incredibly quick and easy. Any band with a Facebook page can head to RootMusic.com and have a functioning Facebook BandPage in about five minutes. One of the really nice features is the music player powered by SoundCloud. It gives your fans the ability share your music with their friends on Facebook or a number of other sites. The music player even expands the functionality for musicians by giving them the option to offer free song downloads.
One big criticism of BandPages is that the music player is still tucked away in a tab. However, this is more of a critique of Facebook music pages themselves. The best way to direct traffic to your tab is to make your BandPage tab the landing page for all non-fans (Once again RootMusic has made it very easy to do this).
Musician pages on Facebook may not be substantially improved until Facebook decides to do a major overhaul. In the mean time, a BandPage is one of the easiest and fastest ways to customize your musician page and expand it's functionality.
Check out a few BandPages in the wild:
OONA
Con Brio
BATTLEHOOCH
J Slider, CEO of RootMusic, was nice enough to answer some questions for me in a quick interview:
Posted on May 14, 2008
Tips on Merging Social Media with Tried and True Practices to Promote Your Business
You've just spent the last week learning everything you can about building your Facebook page. Your last blog post generated 27 comments. You've spent hours reading competitor blogs and commenting on the personal blogs you follow. You have been Twittering like a pro. You have tried to immerse yourself in every pertinent online conversation you can find.
In the meantime, you've forgotten to send out your overdue email newsletter and implement the list building tactics you just read about. You haven't updated the survey on your site and your inbox has 42 new messages you haven't answered.
It's easy to lose yourself in Facebook applications or spend the day searching blogs to see who you can add on Twitter, but amidst all the new social media opportunities, don't forget about the tried and true tactics that worked to promote your business initially. More importantly, don't forget to leverage your new social media skills to continue building your business the old way.
Here are a few tips for a happy marriage between old internet marketing and new opportunities:





