20 Sep 2011
Netflix has had quite a year. Poised to be the future of digital media distribution, (even having giants like Comcast quaking in their boots) they have pretty much blown it. First came the staggering 60% increases in monthly subscription rates, which sent their customers into a huge rage. The latest blow is Qwikster, a spin-off of their original brand that will handle exclusively the DVD-by-mail service. We won’t really get into the details of why this was such a bad idea, but The Oatmeal sums it up nicely.
What we’d like to focus on is a point made by Tech Crunch. In their haste to split these two entities, the folks at Netflix neglected to acquire the social network properties before their big launch. TechCrunch highlights the user who owns the @Qwikster handle on Twitter, who is currently trying to sell this handle to Netflix.
After a look into the top social…
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15 Mar 2011
*Note – this post is a follow up on my previous blog post, 5 Ways Facebook Could Improve Its Ad Platform.
My last post was about how Facebook could improve its advertising platform, so with this post I wanted to help you identify and understand a few “hidden” vital metrics in your Facebook advertising. Assume in this post that you are running ads that are encouraging Facebook users to Like your brand page.
While the new Campaign Dashboard is useful from a budget perspective, it doesn’t show any actual campaign performance metrics. From the dashboard, let’s go ahead and click the “Full Report” button, which is a quick way to see lifetime campaign performance metrics. You’re probably all too familiar with this button as it is the fastest way to see performance data. Check out what this Full Report pulls:
Ok, there’s everything you need, right? Spend, Clicks, CTR, Actions, Action rate, CPC…
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17 Feb 2011
Today’s topic of discussion: Advertising on Facebook. Simply put, if you are trying to grow the number of likes for your brand page, you should be running ads on Facebook. Running ads on Facebook for your brand page is both easy and effective. Moreover, Facebook allows for hyper-relevant targeting based on a users specific likes, interests, location, friend connections, date of birth, education and so on. Literally, you’ll know exactly how many people will see your ad based on what targeting you have set up. This helps you control your cost-per-click, which in turn will likely be far lower than your other PPC efforts on platforms like AdWords or adCenter.
You don’t even really need to spend that much to see real ROI. We’ve helped several clients with smaller budgets see big increases in their fan bases from effective Facebook ads. Speaking of ROI, Facebook’s reporting gives you the ability to…
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03 Dec 2010
Yesterday Facebook continued to make their platform more and more business friendly with the announcement of a new feature, “Tell Your Fans”. While this tool will be sure to add another spark to the privacy debate already swirling around Facebook, it ultimately allows Page administrators to market directly to those already associated with their brand–for FREE.
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