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Posted on May 14, 2008
Tips on Merging Social Media with Tried and True Practices to Promote Your Business
BY INGRID GETZAN
You've just spent the last week learning everything you can about building your Facebook page. Your last blog post generated 27 comments. You've spent hours reading competitor blogs and commenting on the personal blogs you follow. You have been Twittering like a pro. You have tried to immerse yourself in every pertinent online conversation you can find.
In the meantime, you've forgotten to send out your overdue email newsletter and implement the list building tactics you just read about. You haven't updated the survey on your site and your inbox has 42 new messages you haven't answered.
It's easy to lose yourself in Facebook applications or spend the day searching blogs to see who you can add on Twitter, but amidst all the new social media opportunities, don't forget about the tried and true tactics that worked to promote your business initially. More importantly, don't forget to leverage your new social media skills to continue building your business the old way.
Here are a few tips for a happy marriage between old internet marketing and new opportunities:
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