Foursquare and Entertainment Brands. Why?

13 Aug 2010

Location-based mobile apps continue to be the latest rage, with Foursquare leading the pack. It seems like every day there is a new partnership announced, which leaves us social media marketers wondering, “Should we be jumping on the bandwagon?” I have to admit, there are some pretty innovative Foursquare campaigns out there that help drive traffic and sales for local businesses. But what about entertainment brands? Bravo was the first TV network to partner with Foursquare and, according to Mashable, is one of the top five brands on the platform. They offer tips from their “Bravolebrities” on restaurants, bars, and stores. History Channel provides Foursquare users with historical facts about locations they check-in to around the country. MTV took some of their hottest celebs (DJ Pauly D anyone?) and gathered their tips and stories from local hot spots to share with fans. All of these campaigns are missing something. The…

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