How Google Buzz Can Impact Brand Buzz

17 Feb 2010

The number one influencer of 16-24 year olds is 16-24 year olds. I love this statement. It says so much about the power of peer influence within an age group that is so easily influenced. It’s not a surprising statement, either. What is interesting, however, is that this statement is becoming relevant for consumers in all age brackets. 78% of consumers say they trust peer recommendations. We’re all easily influenced by each other, meaning that information sharing in social media is very valuable. Enter this: What you are looking at are screenshots of Google Buzz mobile. Not only can I see who near me is buzzing, I can see where they are. If someone is in a location I’m heading towards, I can see what they are saying. In this case, one person has just told me that the Florentine’s at a local coffee shop are more expensive than at…

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