Found Results
Posts tagged 'getsatisfaction'
The following posts are associated with the tag you have selected. You may subscribe to the RSS feed for this tag to receive future updates relevant to the topic(s) of your interest.
Subscribe to the results feed
Posted on October 2, 2008
Customer Service as the New Marketing
BY JAMES CLARK
"My role was just a pleasant accident," Craig Newmark quoted in a recent article with Susan Kuchinskas of iMediaConnection.
The role Craig is talking about is going from founder and growing Craigslist, to being the public face of the company, working with the media and being part of a team of customer service reps.
I personally find this role fascinating and refreshing. What better way to serve your company than to be directly involved in helping solve customer issues or responding to customer inquiries.
Imagine the insights and knowledge he gains from personally interacting with the customer.
Which begs the question: Why do so many companies look at customer service as a necessary evil?
Answer: EGO
The people best suited to handle the vast array of customer service issues are not people manning phone banks in India. It's high-level management with a true and deep understanding of the products and service offerings. But these individuals would need to check their ego at the door to start manning the gates.
I do think there is an opportunity in elevating conversational customer reps, those individuals responsible for the Twitter and GetSatisfaction pages to be more senior as these individuals will most certainly become a public figure in the company.
Share this blog post
Posted on May 11, 2008
Why Do You Want To Be Transparant, and How That Will Help Your Business Grow
BY STEPAN MAZUROV
If you are an ecommerce business, word of mouth marketing can help you grow it beyond the boundaries of your niche. Gary Vayerchuk, a guy in wine business, said something very interesting on Tues, May 6th show CNBC's Big Idea:
- Be who you are, be as transparent as possible.
- Don't play in your own playground, be active in communities that might find what you offer attractive.
- It is imperative to be involved in the social networks on the Internet and the real world
- We live in a world where every person's word of mouth reaches a lot more people.
Lets look at some examples of these at work.
Share this blog post
