Posts Tagged Google

Why Your Business Needs to Be on Google+ Now

06 Mar 2012

By leveraging Google+ for your business, you can track and engage with segments of an audience curated by you.

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Should Your Brand be on Pinterest?

22 Feb 2012

In less than two years since it’s launch, Pinterest has blasted off to be one of the fastest growing social networks of all time. At the end of 2011 the site was listed by Hitwise as one of the top 10 social networks when it had grown to 11.7 million monthly unique visitors.

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How to Get Started with Google Plus

27 Jul 2011

Google+ has a lot of people wondering whether we have enough time to take on another social network. However, with around 20 million new users in just a few weeks, many are proving they are ready to try something new.

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A Few Thoughts On Trust Vs. Influence

10 Aug 2010

Who Are Your Friends (Really) A few weeks ago, Paul Adams of Google put out a truly insightful analysis of our online social spheres. He explores how our online connections differ from our offline ones, how we identify friends (as opposed to connections), who we are truly able to keep tabs on, and how all of these things collide in the online space. He argues that targeting people based on perceived influence ignores that we are most connected with roughly 3-10 people who we truly trust. Based on this, it could better serve brands to focus on the breadth of marketing messages, and not individual influencer outreach, to actually impact the end consumer. And Do You Listen to Them? This is a scenario that is somewhat contrary to the way we build connections on Twitter. Twitter is not comprised of our inner circle. We are likely to have multiple degrees of…

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