10 Aug 2010
Who Are Your Friends (Really)
A few weeks ago, Paul Adams of Google put out a truly insightful analysis of our online social spheres. He explores how our online connections differ from our offline ones, how we identify friends (as opposed to connections), who we are truly able to keep tabs on, and how all of these things collide in the online space. He argues that targeting people based on perceived influence ignores that we are most connected with roughly 3-10 people who we truly trust. Based on this, it could better serve brands to focus on the breadth of marketing messages, and not individual influencer outreach, to actually impact the end consumer.
And Do You Listen to Them?
This is a scenario that is somewhat contrary to the way we build connections on Twitter. Twitter is not comprised of our inner circle. We are likely to have multiple degrees of separation from some…
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12 Mar 2010
I had the pleasure of talking with Charlene Li from the Altimeter Group last night – and she brought up the point of how search engine optimization is completely changing.
At the risk of paraphrasing, she basically indicated the importance of optimizing web pages is going away. If you consider how referral traffic is migrating from search engines to social networks, I’d say it’s easy to agree.
Of course, what we are seeing is search engines staying relevant by indexing social content. Case and point: I do a quick search on Google for “iPad” – and what do you know: My friend and business partner, James Clark, shows up on the first page of the search results.
Wow, over 48 million results, and his mug comes up on the first page? Yes, because Google is now recognizing and leveraging the relevance of social connections.
And although the optimization of web pages may be bearing less weight,…
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17 Feb 2010
The number one influencer of 16-24 year olds is 16-24 year olds. I love this statement. It says so much about the power of peer influence within an age group that is so easily influenced.
It’s not a surprising statement, either. What is interesting, however, is that this statement is becoming relevant for consumers in all age brackets. 78% of consumers say they trust peer recommendations. We’re all easily influenced by each other, meaning that information sharing in social media is very valuable.
Enter this:
What you are looking at are screenshots of Google Buzz mobile. Not only can I see who near me is buzzing, I can see where they are. If someone is in a location I’m heading towards, I can see what they are saying. In this case, one person has just told me that the Florentine’s at a local coffee shop are more expensive than at CU Business School.
Real-Time…
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09 Aug 2006
Google has recently introduced Adwords advertising on mobile devices in the US and UK. Adwords clients can now place their clickable ads on mobile phones through Google's mobile search service.
Direct from the Google Help Center, here's what the ads look like: Mobile ads contain two lines of text, with a limit of 12 or 18 characters per line, depending on the language in which you write your ad. Your destination URL appears on a third line if you choose to enter one. If you select the option that allows customers to directly connect to your business phone, a Call link will appear next to your destination URL. You can also set daily budgets and establish scheduled marketing messages.
The big advantage could be for advertisers looking to draw in local customers. For example, people who are on the road traveling and looking for a restaurant, hotel or service. David Utter from WebProNews.com commented on…
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bencastelli:
JasonCormier:
BrandonSings:
peterahall:
dominicdimarco:
AndyinColor:
JamesOClark:
Room_214:
lpmaynard: