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Posted on December 3, 2007
Google Visibility Tools via GoDaddy
BY JASON CORMIER
One of our clients, Strategic Media, forwarded an interesting email they received from GoDaddy over the weekend announcing access to Google's Webmaster Tools. If you are a GoDaddy hosting customer, you can now access Google's Webmaster Tools through your account control panel.
Why is this valuable? In a nutshell, using Google's Webmaster Tools is a basic but important part of optimizing your website for high search visibility. Not only do you gain insight to how Google crawls your pages, but also how search queries are driving traffic.
All of our Seach Visibility clients have a Google Webmaster account we access through a central location. Giving hosting customers a direct way to do this through an area where they already administer email, stats and other functions was a smart move by GoDaddy.
Posted on May 21, 2007
Digital Ad Serving Acquisitions are Hot - What's Next?
BY JAMES CLARK
This has been a month of major M&A activity in the digital advertising sector.
Laurie Petersen of MediaPost has a nice recap on her blog post - looking at WPP Group, Google and Microsoft all making huge multi-million/billion dollar acquisitions.
Microsoft's purchase of aQuantive is most interesting to us, as Avenue A comes with that package. This is in our mind is a great strategy, as Avenue A|Razorfish provides the expertise to clients seeking to use the actual medium.
Posted on May 17, 2007
Google gives Firefox no Love.
BY STEPAN MAZUROV
Seems like google forgot to update the firefox start page when they rolled out new top navigation bar. Old start page looked like this:
Now it looks like this:
Not sure if their idea was to go even simpler than it was before, but I'm definately missing the ability to go to image search as well and having a quick link for Addons and Themes.
Posted on May 16, 2007
Google Two point Oh
BY STEPAN MAZUROV
Earlier today Google unraveled quite a few features on a webcast which had over 500 viewers from all over the world. They are really taking a step towards having one unified search which is great for everyone. Their idea of having Google front page being able to give you results for video, images, news, maps, books and others from one search box is certainly a step in the right direction. Eliminating vertical search brings the user closer to their goal, the information.
Having one search taking care of ranking the relevance of 6 different search engines will certainly lower the rankings and SERPs for most websites and SEO won't be targeting just plain vanilla search, but taking into account video, Google local, images and most certainly news sections of Google. How cool is it to get a Bill Gates Pie video to be a top result for "Bill Gates" query?
A few other features rolled out today:
- New Navigation: Gone the bar right above the search box, it is moved to the top and dubbed "new universal navigation bar" which displays links to relevant Google apps depending on which property you are now.
- Google Experimental: If you ever had a feeling like you aren't part of the google proccess and they are in the blind, you can now help them test new things out. Right now you can give them feedback on a new "Time Line" search, using keyboard shortcuts while you search and Left or Right navigation bar instead of the brand new top navigation bar. Try it here.
- Cross Language Information Retrieval (CLIR): Not yet implemented, but as an effort to globalize and unifiy all information regadless of the language its written it, google has showcased what their systems are capable of, and its pretty damn impressive.
Posted on January 25, 2007
Yahoo PPC Soon to Use Ad Quality Score
BY BEN CASTELLI
Yahoo Search Marketing recently announced that starting February 5th, an ad quality score will be combined with the bid amount to determine an ads rank in search results. Their current model ranks ads based solely on bid amount. Yahoo states that their reasoning behind the switch is so "advertisers spend less time in bidding wars and more time creating more relevant and effective ads."
If the idea of a quality score sounds familiar, it is because Google has been using a similar method for quite a while to determine ad rank and minimum bid prices. In fact Yahoo recently updated its entire sponsored search system to be more like Google, so it is not surprising that they are following Google's suit and incorporating a quality score.
I was curious if Yahoo, like Google would periodically visit landing pages, look for relevant content to you keywords and factor that into the quality score? The answer for now is no. I spoke with a Yahoo rep and they stated that the landing page will only be viewed once during the approval process, and the quality score would be determined by the relevancy of ad text to keywords and click through rates compared to your competition. This means it will be important to have all of your keywords broken out into very specific ad groups.
I expect (and hope) Yahoo will eventually change their methodology to periodically visit the landing pages of ads. This is a great way to ensure relevancy for its users and overall keep pace with Google.
