12 Mar 2010
I had the pleasure of talking with Charlene Li from the Altimeter Group last night – and she brought up the point of how search engine optimization is completely changing. At the risk of paraphrasing, she basically indicated the importance of optimizing web pages is going away. If you consider how referral traffic is migrating from search engines to social networks, I’d say it’s easy to agree. Of course, what we are seeing is search engines staying relevant by indexing social content. Case and point: I do a quick search on Google for “iPad” – and what do you know: My friend and business partner, James Clark, shows up on the first page of the search results. Wow, over 48 million results, and his mug comes up on the first page? Yes, because Google is now recognizing and leveraging the relevance of social connections. And although the optimization of web pages may…
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17 Feb 2010
The number one influencer of 16-24 year olds is 16-24 year olds. I love this statement. It says so much about the power of peer influence within an age group that is so easily influenced. It’s not a surprising statement, either. What is interesting, however, is that this statement is becoming relevant for consumers in all age brackets. 78% of consumers say they trust peer recommendations. We’re all easily influenced by each other, meaning that information sharing in social media is very valuable. Enter this: What you are looking at are screenshots of Google Buzz mobile. Not only can I see who near me is buzzing, I can see where they are. If someone is in a location I’m heading towards, I can see what they are saying. In this case, one person has just told me that the Florentine’s at a local coffee shop are more expensive than at…
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09 Aug 2006
Google has recently introduced Adwords advertising on mobile devices in the US and UK. Adwords clients can now place their clickable ads on mobile phones through Google’s mobile search service. Direct from the Google Help Center, here’s what the ads look like: Mobile ads contain two lines of text, with a limit of 12 or 18 characters per line, depending on the language in which you write your ad. Your destination URL appears on a third line if you choose to enter one. If you select the option that allows customers to directly connect to your business phone, a Call link will appear next to your destination URL. You can also set daily budgets and establish scheduled marketing messages. The big advantage could be for advertisers looking to draw in local customers. For example, people who are on the road traveling and looking for a restaurant, hotel or service. David Utter…
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13 Jul 2006
Google has been sending email updates regarding their latest Link Unit feature as part of their Adsense offering. Adsense is a small but growing revenue stream for Google that enables you to include Google ads on your website. See the ads placed on vitalsourcing.com as an example. Each time someone clicks on the ad, you and Google get paid. Google handles the payment side of things and sends you a check each month. With Google's new Link Unit feature, you can place links to ads on your site without displaying the ads themselves. This provides a less obtrusive way to earn money from advertising on your website, and potentially a more relevant path for people to locate topic-specific information. Why is this kind of thing important? Just ask someone like our good friend, Tim Carter, from askthebuilder.com who clears $30,000/month from Adsense revenues alone. There is also a growing population of companies from India…
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