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Posts tagged 'hivelive'
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Posted on October 23, 2008
Leveraging Virtual Communities
BY JASON CORMIER
One of our readers just asked me what "virtual community" refers to regarding point 3 in my post about the top 5 things Chief Marketing Officers want.
Although virtual communities can be defined within a broad range of social media properties (like Facebook) - CMO's are saying, I wish to leverage them so I can better "understand my target audience."
This discussion can quickly get more involved than how a company might use Facebook, because now we are talking about the use of intentional business tools. One local company and customer of ours that provides the kind of tools I'm referring to is HiveLive.
With the goal of better understanding a target audience, one of the advantages of using a virtual (online) community platform comes in leveraging multiple audiences. The audiences I'm referring to specifically are employees, customers and partners.
If you can effectively create the space through which these audiences can participate - you are fostering a new means of sharing, exploring and learning. The results? Better communication, marketing, innovation and loyalty.
If you would like to dig into this deeper, Jeremiah Owyang did a comprehensive report on community platforms for Forrester only a couple of months ago.
Posted on August 26, 2008
Podcast Interview with HiveLive CEO, John Kembel
BY JASON CORMIER
Listen to our Podcast:
Show Notes:
Room 214 Co-founder, Jason Cormier, discusses community website platforms with John Kembel, CEO of HiveLive.
We talk about:
1. What a community platform provides
2. Potential trends in community websites (community sites with typical website attributes vs. websites with bolted on community attributes)
3. Challenges with the technology
4. Businesses now focusing beyond the technology, and at the real business value of online communities
Final Note: Thanks to John and Tracey at HiveLive for allowing me to pick up a discussion directly after John's interview with Jeremiah Owyang.
