Facebook Tips for Non-Profits

03 Oct 2011

Sometimes, in the frenzy of big budget campaigns we tend to forget that social media makes a lot of sense on the small scale.  For non-profits, a Facebook page is a perfect way to connect with supporters and spread awareness. Room 214 works with a local non-profit called iEmpathize to help put an end to child sex trafficking. When we created a new welcome tab for their Facebook fan page, we challenged ourselves to emotionally connect visitors with the cause. Here are a few quick tips on how non-profits can make the most out of their Facebook page: Create an Emotional Tie If you want your Facebook visitors to emotionally connect with your cause, make your cause relatable. Big stats scare folks away and allow them to compartmentalize the problem as something too big to change. However, when you break down the statistics and present the issue in a digestible…

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