Posts Tagged Influencers

Capture the Conversation

by lmeyers
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Identifying Social Influencers: How to Begin?

05 Aug 2011

Looking to get started on your social influencer marketing strategy?Because it can seem overwhelming at first, here are some key items to help you identify who your key influencers will be.

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Capture the Conversation

by Jason Cormier
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The New Business Intelligence of Social Media

12 Oct 2010

The following is taken from my last social media column on Search Engine Watch. Thanks to all who re-tweeted and shared to make this post more popular than the first one written on social search optimization. I count on this kind of response to help guide the topics I’m covering. Muchos gracious amigos… As one who runs a social media agency, I’m often addressing questions around the topic of social media research, monitoring, and analytics. The questions vary, but are typically consistent in nature: How is research valuable to social media? What do all these tracking tools provide to guide strategy and tactics? What should we really be doing with social media? Answers to these questions may be unique to any given effort, but a common best practice for entering and maintaining a wide range of social media initiatives begins with business intelligence (BI), a term first coined over 50…

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Focus On The Aggregate Influencer

by Room214
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Focus On The Aggregate Influencer

25 May 2010

I believe that you need to properly identify and reach out to individual influencers. It’s something we do for all of our clients. It’s an extremely important part of building relationships, and it’s a nuanced art. But people often miss the importance of understanding and reaching out to the groups or mediums most influential for a brand. Understanding the aggregate influencer is crucial to creating, honing and sharing content that really matters, and getting others to share it for you. A Complicated Journey When a brand creates a piece of information, that piece has a twisted, convoluted and often times unexpected set of adventures across the vast world of the interwebs. Once upon a time, this was the simple vision for the internet. 40 years later and things are not so simple. Interesting information about a brand can be shared on blogs, Twitter, Facebook, Youtube, email, Buzz, text and a…

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The Importance of Cultivating Your Influencers

by Room214
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The Importance of Cultivating Your Influencers

22 Apr 2010

I’m at The NewComm Forum with a wide variety of interesting people who span the social web, including Tim Westergren of Pandora (on the day of a huge Pandora and Facebook announcement, nonetheless) and Dave Carroll of the infamous United Breaks Guitars. Today has been the day of conversations about the influencer: who they are, why they are important, and how to cultivate them. I had a great conversation with Barbara French of Tekrati and (formerly) Influencer50 about understanding the layers of influencer identification. We both agree on the importance of identifying and cultivating relationships with not only the most influential of your followers but also the second, third and fourth tiers. This extended group, who could potentially be considered brand advocates (a distinction best left to another post), has the potential to drive significant growth in your organization. A few great examples of well-cultivated influencer groups: Maker’s Mark promotes brand advocates by inviting…

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