Any medium that supported real-time discussion was far more iPad focused. The news wires went for Obama. Think about the way you experienced each of these events yesterday, and the speed at which information traveled about them. Within minutes of the iPad reveal, I'd been sent multiple emails with visual allusions to feminine products. Information consumption came in snippets. Features. Apps. Pricing. With the State of the Union, information consumption came as a whole. There was processing and analysis.

Discussion about the iPad was explosive yesterday. I wondered, though, if it had the power to hold our attention. I took a look at the stats from today. It appears our attention span is a bit shorter with tech than it is with politics.

Don't get me wrong. I think Apple products are a big deal. Apple loyalists are a large and vocal cult (to which I belong). But I think there's a good question to ask yourself based on the first vs. second chart. How STICKY is your marketing? Just because something created a big initial splash does not mean it created brand ambassadors. Word-of-mouth tactics allow you to create a relationship with individual consumers. This helps create a base that is not only buzzing about you, but also standing by you long after the initial splash. Those are the people who you want standing by you.