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Posts tagged 'itunes'
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Posted on September 21, 2007
Major Networks Starting To Get a Clue on Online Video Distribution
BY JAMES CLARK
Wow, one day after I posted my own rant about how major broadcast networks are clueless about online distribution - out comes a slew of announcements from NBC, ABC and Fox about free video content distribution.
Posted on September 20, 2007
Television Networks and Online Distribution Deals - Why Not Distribute Themselves?
BY JAMES CLARK
ABC just signed a deal to stream its video content on AOL. NBC Universal and News Corp.'s Fox are launching Hulu. It's shaping up to be a interesting fall for TV networks seeking increased online visibility for their own shows.
When NBC pulled it's content from iTunes, I was bummed as I was a season pass subscriber to Heroes and The Office. Now what am I going to do? Hulu is suppose to launch in October sometime, but who knows what that will be like.
What I don't get is why can't I just got to NBC.com, ABC.com, CBS.com sign up for a subscription and download the content directly from them. What? Am I too stupid to figure that out?
I don't give a rat's bleep if it's iTunes, Hulu, AOL that's all noise to me. I just want to be able to download the show immediately after it's been aired, play it on my iPod, or watch it through my computer on my TV.
Why do the networks think they have to have some sort of "portal" distribution deal to do business with me?
Posted on August 22, 2006
The iTunes Marketing Explosion
BY JENNIFER EUBANKS
Steve Rubel over at Micropersuasion.com has posted some interesting news about Apple iTunes.
It seems that the ever-popular music score is branching out even further, entering the realm of video games. Links are to be embedded into an upcoming game known as "Eternal Force" which will allow users to click links that take them directly to iTunes in order to purchase the awesome song they just heard in the game.
Rubel speculates that if this initiative is successful that it could open up myriad marketing possibilities--one such example would be adding links to songs in the television programs offered for download. This is soemthing that will be interesting to watch develop, especially if it can be done in a non-intrusive manner. If the method of delivery is too annoying or distracting for the user, they run the risk of being consciously ignored, or else the user turns to alternate methods of obtaining the sought-after content. However, I also think that if I was watching a show or playing a game and heard a song, but had no idea who it was by, I would love the chance to easily obtain it. It's instant gratification at its finest.
Right now iTunes has a remarkable hold on the downloadable media market. It helps that it is extremely easy to use, offers almost every album, audio book, television show imaginable, and is linked to what is still arguably the best portable audio player. They are in a prime position to test out the latest ideas in marketing. And, if the rumors of an iPod capable of supporting video rentals and digitized books, magazines, and newspapers, then the possibilities are almost limitless. Traditional advertising still has its place--but advertising successfully in on-demand content seems to be the wave of the future that Apple is in the position to ride.
