Ping? Is Anyone There?
10 Sep 2010
Last week, during a press conference, Apple premiered a new social networking platform with the launch of iTunes Ping. Ping is Apple’s first attempt at providing users with a social experience throughout iTunes and the music-buying experience. It is not built on top of Facebook, it does not integrate with Twitter, it is Apple built for Apple. Ping is the most noticeable addition to iTunes 10 other than the infamous change to the familiar iTunes logo. It attempts to be a shift in online shopping, one that validates social media for a retail brand.
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