17 Mar 2011
This is a follow-up post that includes my QR code article published on Search Engine Watch a couple weeks ago. For those of you getting our monthly social media updates email, I hope you took the time to answer the survey question about QR codes. If not, or for those of you not receiving our email, please take a few seconds to answer the (single) survey question now. I’ll be sharing the results in our next email and would be very thankful for your participation. And now for the article… Call me late to the party, but I believe we’re finally seeing enough evidence (change) in the U.S. to justify the consideration of time and money for QR code marketing. For those of you relatively unfamiliar with QR codes, mobile tagging and the origin of two-dimensional barcodes, Jeff Korhan’s recent post on how QR codes can grow your business is…
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12 Oct 2010
The following is taken from my last social media column on Search Engine Watch. Thanks to all who re-tweeted and shared to make this post more popular than the first one written on social search optimization. I count on this kind of response to help guide the topics I’m covering. Muchos gracious amigos… As one who runs a social media agency, I’m often addressing questions around the topic of social media research, monitoring, and analytics. The questions vary, but are typically consistent in nature: How is research valuable to social media? What do all these tracking tools provide to guide strategy and tactics? What should we really be doing with social media? Answers to these questions may be unique to any given effort, but a common best practice for entering and maintaining a wide range of social media initiatives begins with business intelligence (BI), a term first coined over 50…
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07 Sep 2010
The following post is taken from my article on Search Engine Watch a couple weeks ago. As long as these articles continue receiving relatively good responses on SEW (indicating they are of interest), I’ll also be publishing them here. Enjoy! A search engine’s ultimate mission is to serve the most relevant information it can. But from a search perspective, the emergence of social media has essentially expanded what’s relevant. While many refer to this subject matter as social media optimization (SMO), I prefer social search optimization due to the specificity. The end game is simple, and nothing new under the sun: maximizing the visibility of relevant content for those looking for it. But First, a Real War Story My good friend, Valerie, was recently looking for a job. In anticipation of the process, she updated her LinkedIn profile and did some house cleaning on her Facebook page. Considering what any recruiter…
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16 Jun 2010
Last year Room 214 became one of two enterprise level partners of Crimson Hexagon, a leading provider of real-time market research. Crimson Hexagon is powered by technology spun primarily from Harvard University Professor and Crimson Hexagon Co-Founder, Gary King.
I recently caught up with Gary for a podcast, and am sharing a condensed version of our discussion with you as part of this post. Additionally, I’ve included my “Top 5 Things to Know” based largely on my experience and discussions with Lauren Maynard, who works with the tool almost daily as Room 214’s Director of Research.
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