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Posts tagged 'kottke'
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Posted on May 12, 2008
Brand Tagging – How is Your Company Perceived?
BY JENNIFER EUBANKS
While browsing Kottke today I came across a little snippet about Brand Tags, described as "ask[ing] people what they think of in association with particular brands and then the results are displayed as tag clouds."
The concept of this site is pretty cool. While everyone by now is aware of how useful tagging can be in terms of organizing a blog or searching through del.icio.us or similar sites, Brand Tags takes the same concept but reverses it. Instead of posting entries and then tagging them and having them searched in multiple places, this site takes some of the most popular brands and asks you to apply one tag word or phrase to whatever brand it displays to you at random (though you have the option to skip a brand if you wish). You can browse by brand, guess what brand it is based on the tags, or search for brands that were tagged with a certain word.
Brand Tags still appears to be relatively small--you can't add a new brand without contacting the site creator, for instance. However, as a starting point, this is an interesting way to see how the big brands are perceived, as well as compare multiple brands that have similar offerings. Check out, for instance, the difference between Target and Walmart. Do the results on each page match up to your perceptions? As anyone in business knows, how the public perceives your company and its practices can often have a huge impact on whether they choose you or a competitor. Knowing these popular brand perceptions allows you to get in on the conversation and help address the negatives and possibly boost the positives (Jason Cormier just posted an entry the other day on staying in front of PR crises, which addresses some helpful tactics that should be used.)
If you are a savvy company, you are already tracking your brand reputation online through a variety of methods including Technorati, Twitter, Google, and of course myriad others. The downside to this method is that you are relying on many different arenas to help provide an overall picture. If a site based on something like Brand Tags caught on as more than just a fun experiment, just think of the possibilities when searching for smaller brands. Assuming rival companies are not maliciously tagging their competitors, the results would speak of what the masses think of your brand in general, which can help during times when you are not headline news and the talk of the town. The general impression gained by all of the tags inputted by hundreds or thousands of individuals will more than likely be a better reflection of long term perception of your brand by the public. Do you know how you will rank?
Posted on March 28, 2008
Twitter Finds New Use as Modern Proposal Tool
BY JENNIFER EUBANKS
In an age where an increasingly greater number of people find themselves tethered (either voluntarily or involuntarily) to the internet for a large portion of the day, it makes sense that some individuals would take advantage of the Internet for things that are traditionally done offline.
Many of us observed back in 2006 when a man proposed to his girlfriend by utilizing the time lapse webcam set up in front of the Apple Store that opened in New York City. While public proposals are nothing new, the use of a 3rd party webcam in the middle of the night was a novelty.
