Capture the Conversation Internet Marketing Tag Feed for 'leadership in social media' http://www.capturetheconversation.com Internet Marketing Insight for Integrating the Web into Marketing Communications and Public Relations en-us 2008. Copyright RSS Ready, Inc. http://www.capturetheconversation.com/template/ctc/images/rss-image.gif Capture the Conversation Internet Marketing Tag Feed for 'leadership in social media' http://www.capturetheconversation.com Internet Marketing Insight for Integrating the Web into Marketing Communications and Public Relations http://cyber.law.harvard.edu/rss/rss.html PostZinger/v.1.0 Leadership in the Era Social Media http://www.capturetheconversation.com/rss-read/leadership-in-the-era-social-media Society & Culture I was just on Amazon checking out the reviews on Seth Godin's book: Tribes: We Need You To Lead Us, and came across a quote from Lao-Tzu's Tao Te Ching providing a unique perspective of leadership in the era of social meda: "Learn from the people ... James Clark I was just on Amazon checking out the reviews on Seth Godin's book: Tribes: We Need You To Lead Us, and came across a quote from Lao-Tzu's Tao Te Ching providing a unique perspective of leadership in the era of social meda:

"Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves. "

This goes back to the root of any social media program. LISTEN first and learn what your group is thinking, what motivates them, where they spend their time and then and only then can an organization plan its engagement strategy.


tribes seth godin leadership in social media james clark ]]> Thu, 16 Oct 2008 17:14:59 -0400 http://www.capturetheconversation.com/rss-read/leadership-in-the-era-social-media