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Posted on February 6, 2007
Google Webmaster Console Now Showing Backlinks
BY JAMES CLARK
As of yesterday, the Google webmaster console now provides backlink data. The results are vastly improved over the link: command although as Matt Cutts states "the backlink tool doesn't show 100% of the backlinks from Google yet, but I expect the number of links that are available to grow."
We get into the link building conversation quite frequently as it is still a major factor in how Google ranks a website, BUT and it's a big BUT, we don't like anything that has to do with a link exchange, buying links or any auto-generated link building programs.
Our advice is simple: get active in publishing great content (blogging, podcasting, syndicating press rooms), syndicate your content through RSS, track the conversation online, post comments on other's blogs and actively participate in discussion groups.
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Posted on November 20, 2006
8 Tips to Increase Visibility
BY BEN CASTELLI
Lately I have really been digging the WebProNews Video Blog and their interviews with some of the top minds in search marketing. It is always nice to put a face and personality to industry mavens and decision makers from leading companies. They recently captured Mike Murray's keynote at the What's Working Now conference, where Mike revealed a great list of SEO tips to improve search engine rankings. With recent studies showing "that roughly 70% of businesses fail to optimize their web presence for natural search engines", implementing the below tactics (or hiring someone to do it for you) will help put you ahead of your competition:
- Having a keyword in your domain is critical, but don't overload it. (We also like to incorporate keywords in each page url when possible.)
- The age of the site is very important to the search engine algorithms. Older is better, unless you are a new site that can generate a lot of buzz.
- Consistent and simple source code is important so search bots can easily crawl through your site, grab a few keywords and index them.
- A good amount of quality content is very important, especially for new sites without a lot of inbound links.
- Make sure you have good copy on your homepage. A lot of companies just want cool looking graphics but having quality content and keywords on the homepage is critical.
- Look at page cache trends and know when Google last cached your site so when you make SEO changes you can monitor the results.
- Experiment with title tags, place keywords toward the beginning of title tag, then the company name, then try without the company name and see what happens to your rankings.
- The meta description formula - 1 or 2 keywords + company name + a sentence on why you are so great = all you need.
While much of the above list deals with on-page SEO techniques, it is important to include off page SEO as well, such a link building. In fact, there is currently a lot of debate around the importance of inbound links versus website content. The consensus seems to be that with the current search engine algorithms, quality inbound links are equal or more important in determining rankings. A good article marketing strategy is a great way to help generate these important links.
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Posted on September 7, 2006
Strategic Linking from Dave Taylor
BY JASON CORMIER
My friend and colleague Dave Taylor, who writes several popular weblogs on technology and business, today posted an intriguing article to his free Blogsmart News e-mail newsletter: "Linking as a Way to Drive Links."
You have to subscribe to that e-mail list in order to see this article (it's in the archives), but here's the gist of it.
On Sept. 6, Dave posted a blog entry about Hewlett Packard: Dunn follows in Fiorina's footsteps as HP implodes yet again. This business story includes links to related postings by three other bloggers: Valleywag, Paul Kedrosky, and Robert Scoble. He found these related postings with a simple Techmeme search -- but for non-tech topics, more general feed aggregation services like Technorati would work just as well.
The Payoff: Dave wrote, "While I was sleeping, top blogger Robert Scoble was reading through my article and then updating his own blog entry to include a link back to mine: 'UPDATE 2: Dave Taylor, who worked at HP with both Hewlett and Packard, [gives us the historical context] behind why this can be traced back to Carly Fiorina¹s time running HP.'"
Links from A-list bloggers inevitably bring lots of traffic to a site or blog. They also help build constructive relationships with more established individuals, communities, or organizations. Plus, linking directly to related posts or sites positions your contribution to the public conversation as a resource, not a mere pontification. That means that content probably will attract more links and more traffic over time, since it serves as a gateway to an array of information, or to the historical record.
Dave also notes: "The ''trackback' system is supposed to let bloggers know when others cite their works, but many blog authors -- myself included -- ignore trackbacks. If you're really eager for a link back from an authority, it might be worth sending a two line email message notifying them of your article and inviting them to read it at their convenience."
He's right about trackbacks. -- on all my blogs, I've gotten so overwhelmed with trackback spam ("spings") that I've just turned off trackbacks. I hate it when a good conversational tool gets co-opted and trashed by spammers, but that's inevitable.
He's also right about e-mailing bloggers to let them know you've linked to them. As a matter of fact, I'm going to do that right now.... Yo, Dave...
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Posted on September 7, 2006
The + Content = Formula
BY BEN CASTELLI
With the challenges involved with reciprocal link building, generating incoming links through article marketing has proven very effective. A well crafted article with great content can deliver increased traffic, incoming links, and higher search rankings.
But how do you create the content that leads to a viral article, especially when your business is less than exciting?
Esoos Bobnar over at SearchEngineNews.com recently published a great article on how to create online article content that will build links and increase search engine rankings.
Web surfers today have very short attention spans and are looking for information that either solves a specific problem or entertains them. Esoos breaks down 3 common elements of successful articles that generate a large amount of incoming links:
Lists + Instructional + Catchy/Descriptive Title = Good chance for incoming links.
You can't turn on the TV or look at a magazine these days without seeing some sort of list - Top 50 this or Top 10 that - it only makes sense to use this same element in your online articles. Lists are short, easily digestible pieces of information that draw people in. Instructional lists are popular since they are offer a valuable learning experience (How to...). A good example of the is the the Make Magazine Blog which has made its way to the homepage of del.icio.us. Finally the title is key since most web surfers quickly scan article titles and quickly make a snap judgment. Your title is your 3 second audition to hook the reader, get them to spend some time with your article and then blog about it on their own site.
Getting started with some good content creation is only part of the equation, check out our Article Marketing Services to help guide your writing efforts and promote your articles through leading online article marketing networks (for RSS syndication) and user generated content sites (Digg, Del.icio.us)
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