Strategic Linking from Dave Taylor
07 Sep 2006
My friend and colleague Dave Taylor, who writes several popular weblogs on technology and business, today posted an intriguing article to his free Blogsmart News e-mail newsletter: "Linking as a Way to Drive Links." You have to subscribe to that e-mail list in order to see this article (it's in the archives), but here's the gist of it. On Sept. 6, Dave posted a blog entry about Hewlett Packard: Dunn follows in Fiorina's footsteps as HP implodes yet again. This business story includes links to related postings by three other bloggers: Valleywag, Paul Kedrosky, and Robert Scoble. He found these related postings with a simple Techmeme search — but for non-tech topics, more general feed aggregation services like Technorati would work just as well. The Payoff: Dave wrote, "While I was sleeping, top blogger Robert Scoble was reading through my article and then updating his own blog entry to include a link back to mine: 'UPDATE 2: Dave Taylor, who worked at HP with…
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