In this podcast, we discuss:

1. To follow or not to follow: Acceptable twitter manners - great people in person doesn't always transfer to great people on Twitter.

2. Advantages of Facebook vs Twitter: Facebook throttles down notifications, meaning you won't receive constant updates from a person on Facebook, even if they are posting 20 items an hour.

3. A day in the life of Jeremy Tanner: It starts with his iphone (of course)

4. Bridging the gap between online and offline communications: It's about keeping two-way conversations. Also, don't forget or be afraid to pick up the phone.

Be sure to check out Jeremy at http://www.jeremytanner.com, and follow him via twitter at http://twitter.com/penguin

In this podcast, we discuss:

1. Mainstream media's need to adopt social media, and Daniel Honigman's recognition of the touch points missing from traditional media and news organizations.

2. The Chicago Tribune's successful use of "Colonel Tribune" as the social media persona used to better reach people in the online social space.

3. The need for reporters to think of themselves as publishers as bloggers do, why news organizations who blog need to link to other bloggers and show thanks for links.

4. Success and strategy considerations with Digg, Stumbleupon, Reddit and social bookmarking in general (reference made to Brett Boarders from Copy Brighter.com)

5. A brief mention of top tools used to build reputation, including Wikipedia, Twitter, Facebook and Linkedin (reference The Conversation diagram created by Brian Solis)

6. Daniel Honigman's new blog, OldMediaNewTricks.com

Note: Kudos to Tribune Interactive for employing a forward thinker in the social media space like Daniel Honigman. Check out Daniel's new blog or follow him on Twitter at dan360man

While people with more common names will have a harder time ranking for your own name as the first result, the tips below are helpful to everyone. First and foremost it is important to not be afraid to use your name on social websites. As Gary Vaynerchuk pointed out, your legacy, which starts with the name, is more important than money (currency) you currently make. You are your own brand in Social Media and New Media Marketing, so to rank high for your name on search engines you must not be afraid to use your name.

There is 2 main ways to get this accomplished. First goal is to get your profile and your name on as many high trust sites as possible, here is a list of must-haves:

• LinkedIn
• Facebook
• Twitter
• Pownce
• Flickr
• Digg

The big thing about these sites is they all allow you to link 1 or more sites, Pownce, Digg and LinkedIn being the best about cross linking your websites.

Second way to get the site ranked for your name is to simply comment on blog posts you find interesting. Best way to provide an insightful comment is to ask a question related to the post to initiate conversation. Check our our tutorial on how to post a blog comment. If you have troubles finding interesting blog posts, I suggest you check out reddit, digg or stumbleUpon, across those 3 sites, you have unlimited amount of fresh interesting content to read and ultimately comment on.

Keeping those 2 tips in mind, you should have no problem getting even the toughest names ranked well on search engines. If you have any other suggestions, please let us know in the comments. We would love to hear how those tips help you rank well for your own name.

Why LinkedIn?

Because on LinkedIn you can quickly connect with individuals you have had personal relationships with through previous employers, universities, groups, etc. It's human nature to be more comfortable around the people we already know. So start with LinkedIn and see what your contacts are doing online and then choose what to dive into next.