01 Jun 2011
“Getting into social” is now a mandatory part of the marketing program at most firms, but it’s frequently an execution, not a strategy. Would you ever send out a generic mailer to 100,000 with just your logo and company description to “generate awareness”? No. The act of creating a social presence must be tied directly back to your measurable business goals for the year.
20 Apr 2011
What Should We Be Eating?
If you try to google for information on the food that’s most important to buy and eat organic, it’s a tad confusing. Every list seems to focus on a few different things, usually driven by nutrition and meal plan bias. So rather than dig through a lot of conflicting lists, I thought it would be interesting to see what organic foods consumers discuss the most.
I was amazed to see that these main food categories all have similar volume. As consumers, we’re buzzing about a wide variety of organic foods. Interestingly, animal products are the big winners, even if by a small margin. There has been ample coverage, mostly in books and films, on the state of the meat and dairy industry in the US; perhaps there is slightly more consumer awareness that drives these conversations.
Per Capita Buzz
I thought it would also be interesting to look at…
19 Jan 2011
The Whole Foods in Boulder is somewhat of a cultural epicenter. To better support this, the store recently went through a huge renovation. They opened their new “wing” with an enormous amount of prepared foods and a Dean and Deluca-esque selection of gourmet meal components. Behold below, one of two food bars focused on olives. Just. Olives.
And fear not a rush on aged cheddar. They are prepared.
I am totally, completely overwhelmed by this new store. It’s impossible for me to navigate through the choices in any effective way. I have to have tunnel vision to get in and out of there as fast as possible. The abundance of choice is driving me to simply choose less.
Just last week, a partner of ours asked me a question about a new online social service, assuming that I would be using it. I was not. Every year, I see buzz about hundreds of…
06 Dec 2010
When talking to potential clients about the impact of social media on their sales and marketing efforts, I often find myself addressing the question, “how does social media fit into the sales funnel?”
Social media brings transparency to the sales process along each step of the funnel:
AWARENESS
Your company can join the conversation already happening about your brand or industry online to relate to and educate consumers. You can make recommendations to people looking for more information, thank happy customers, and rectify the situation with unhappy customers all within the public platforms where people already spend time.
Your company can also use tools to monitor the conversation and reach out to potential prospects. Through this, you can make prospects aware of the product and/or service your company offers to help them meet their goals.
PROSPECTS
After the prospect is in your funnel, the company can build trust by providing information about products and services.
The prospect…
BrandonSings:
I'm thinking about making the move from Rdio to Spotify folks. Wadya think?
jo_rogel:
Gotta love it when Photoshop takes a memory dump right in the middle of your work
Room_214:
Hey #oms12 attendees! Be sure to stop by Sapphire H at 2:00pm for The Fundamentals of Online Marketing with @jasoncormier
JasonCormier:
Marketing has exchanged creative story telling for performance-based analytics. Time to find the balance #oms12
peterahall:
This is humorous RT @WebProNews: Linking to http://t.co/7fMpIRuB? Better Get Permission First http://t.co/ZvGu1uK0
runquatro:
Lovely Image: http://t.co/HUBDjt10 via @pinterest
ElyseHeslin:
How can you not love #thevoice? http://t.co/JraGxBe1
BenCastelli:
Does Your Business Need to Be on Google+ Now. Read, Discuss, Decide. by @jasoncormier http://t.co/ie7qLBgi
JamesOClark:
That's what I'm talking about http://t.co/gtOQ4YWq
MattAt214:
CTC: Top 5 of the Best Facebook and Sweepstakes Applications http://t.co/AoYGYaxO