18 Jun 2010
By any measure, the World Cup is a pretty big deal. 2010′s games will land among the most watched sporting events in history. This time it’s not just about eyes on televisions, though. The last time the world cup came around, Facebook had about 7.5 Million users. Twitter was less than three months old with 500 users. This time? Twitter is peaking at ~3,000 tweets per second when goals are scored. The experience for the non-attending fan is far richer than before. Aggregators like tweetbeat add context and commentary while watching matches (especialy with the sound off). Location-based networks are helping to bring fans together in the real world. I set off on a rainy Satruday morning to catch the first U.S. match vs England. Foursquare let me know which bars and restaurants the largest groups of people were gathered at and which teams they supported. I ended up at…
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08 Apr 2010
I usually watch T.V. with a laptop on my lap. Not just to email and Facebook, etc., but to cross-reference, check IMDB, and add a layer of data to the T.V. I am watching. Because of the work we do at Room 214, I’m keenly aware of drive-to-web tactics within shows, and thus often scope out network websites to see the kinds of additional show-related content they are offering.
Everybody’s Doing It
Based on a Nielsen report on this concept of media multi-tasking, which is now often referred to as three screens (television, Internet and mobile), you can see that I am not the only person engaging in such behavior. I enjoy the distinction between Internet use while watching T.V and T.V. watching while using the Internet. If asked to prioritize, which one would you pick as the primary?
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17 Feb 2010
Last week, I got a chance to attend the Digital Media symposium (DiMe) at the Boulder Film Festival. The symposium centered around a panel discussion with various people involved in the world of digital media. The panel included content creators (Disney, Serac Adventure Films, Riptide Games) programs for content creation (Google Sketchup. Kerpoof), a VC guy and a David Rolfe of CP+B. Bios for the panelists can be found here. Expectations Consumers expect free. If your content isn’t free, they’ll find it elsewhere. Mashable (via Nielsen) points out how cheap we’ve all become: “nearly eight out of every ten (79%) [consumers] would no longer use a web site that charges them, presuming they can find the same information at no cost.” If content is now ubiquitous, how could we consider charging for it? The Story Everyone kept talking about the story and how it’s the most important part of content creation. Key takeaway:…
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15 Jan 2010
Here’s a look at a noteworthy online conversation that’s been everywhere this week. By now we all know about NBC’s very public fumble with their weeknight talk show hosts. I’ll admit that I don’t actually watch The Jay Leno Show or The Tonight Show (this of course is the exact reason that NBC is having issues in the first place). I have, however, been fascinated by the way this has spread online. Supporters of Conan O’Brien have joined forces to (loosely) create Team COCO. This team has some major traction, and it’s all because Conan O’Brien’s core audience is a group of Facebooking, Youtubing, non-traditional TV watching 20-somethings like myself. What I find most interesting is that the online conversation, one large enough to effect a sea-change in the world of late-night, is being held almost entirely outside of the reach of Conan O’Brien, Jay Leno and NBC. What has…
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