Posts Tagged Marketing

Capture the Conversation

by Brandon Whalen
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Word of Mouth Marketing Principles

15 Dec 2011

Social media marketing is deeply rooted in word of mouth. We focus on a specific channel, but our end goal is the same: to get people talking about our brands and our clients.

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Capture the Conversation

by Room214
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3 Tips for Effective Social Media Listening and Monitoring

01 Jun 2011

“Getting into social” is now a mandatory part of the marketing program at most firms, but it’s frequently an execution, not a strategy. Would you ever send out a generic mailer to 100,000 with just your logo and company description to “generate awareness”? No. The act of creating a social presence must be tied directly back to your measurable business goals for the year.

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“Tell Your Fans”: Facebook’s Newest Email Integration Holds Great Potential

by Room214
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“Tell Your Fans”: Facebook’s Newest Email Integration Holds Great Potential

03 Dec 2010

Yesterday Facebook continued to make their platform more and more business friendly with the announcement of a new feature, “Tell Your Fans”. While this tool will be sure to add another spark to the privacy debate already swirling around Facebook, it ultimately allows Page administrators to market directly to those already associated with their brand–for FREE.

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Free Mentos!

by Room214
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Free Mentos!

25 Jun 2010

I opened Facebook this morning and as 10,000 others did in the last hour, saw and clicked on the talking mint. I was kicked over to a “Like us” landing page and clicked the like button. I then agreed to install the mentos coupon app (and let it have access to my friends and profile information). After that, I was sent out of Facebook to SmartSource coupons which for security and fraud prevention wanted to run / install a java apple, promising coupons afterward. Coupons may or may not print. Around this point I began to remember the portion of behavioral economist Dan Ariely’s ‘Predictably Irrational‘ that dealt with the lengths people are willing to go to for “Free.” “Free” is like a bug zapper for consumers. You may know better, but it’s not likely you’ll be able to stop yourself. These free Mentos were becoming more and more of…

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