08 Jun 2010
I got pretty excited about watching some liveblogging of the Facebook privacy announcement a few weeks back (I watched via Read Write Web’s use of a cool new tool called Unawave). I told a friend about this over lunch last week, and she laughed at me. I get this often, as I’m always trying to discuss the intricacies of social networks and online human interaction. My friends humor me, briefly, then make it clear that it’s time to move on. Perhaps We Are The Others Key takeaway here? They don’t care. I have a lot of friends in education, consulting, finance and various non-profit work and, thus, I have very few friends who interact with social media for business purposes. What I’ve found is that, while these people may have updated their privacy settings in the last few months (as have the majority of users), they are largely unconcerned. While they…
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25 Mar 2010
It’s a frequent question I hear: “Who Should Own Social Media?”
Three Common Reasons for Social Media
In our experience at Room 214 we typically see three major reasons organizations dive into social media:
1. Product Development/Feedback
2. Sales/Marketing/Brand
3. Customer Service
Each one of those “reasons” requires its own cast of characters to “own” the process. In addition – each carries unique key performance indicators to measure the health and success of the project. Because function-specific business goals, community value and KPI’s are all different – it’s critical for anyone heading social media efforts in a particular channel to have a clear understanding of the impact measures.
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22 Mar 2010
I often encounter this issue: Brands have a multi-million dollar campaign running across multiple platforms (print, T.V., web) and a Facebook page that was started then abandoned months ago. Just today I stumbled across some numbers from Emarketer on social media integration in ad campaigns, and it got me thinking about this issue. As you can see, the numbers are so-so, with just 41% of campaigns integrating third party social networking sites. Compare that with the fact that 55.6 million adults in the U.S. visit social networking sites monthly, and you realize there is a serious disconnect going on here.
Fear of the Social
We constantly hear from people who think that getting into the world of social media is a terrifying leap from the traditional media they are used to.
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26 Feb 2010
For a long time, Myspace was the go-to social network for musicians looking to connect with fans. Today, Facebook has surpassed Myspace to become the social network of choice for most. As most users leave Myspace to join the ranks of Facebook, the same goes for musicians wishing to promote their music. However, Facebook musician pages leave a lot to be desired for those promoting their music within the world’s largest social network. The Facebook music player is either tucked away in the box tab or it is halfway down the page in the side bar. Even worse, the fans who actually look hard enough to find the music player are unable to share the songs with their own friends. RootMusic is working to make Facebook pages more musician friendly withBandPages. Their simple tool creates a tab for your Facebook page where your fans can hear your music while they…
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