17 Feb 2012
I’ll just start with a quick confession for those of you who love to pull punk cards and punch them. We at Room 214 are still working on mobile versions of our own website and blog. There, I said it. And no, it doesn’t make me feel any better (clients first, right?). The content that follows was from a column I wrote earlier for Search Engine Watch – but I think now’s a good time to share it again. Why? Just this week, I observed the Google analytics from two clients in entirely different industries who are showing more than 20% of the visits to their web properties are from mobile and tablet devices. One client’s blog saw well over 220,000 visits this January, with 25% coming from mobile devices. We all know the shift has been happening… but jeez… 25%?! Much of the research that follows could use a…
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24 Mar 2011
Just yesterday Starbucks announced that over 3 million people have paid for their caffeine fix through Starbucks Card Mobile, the new app that allows for mobile pay at counter. Starbucks cards already account for 22% of all transactions, so it would make sense that customers are happy to continue to pay through a pre-paid card, but one that lives virtually on a smartphone. Starbucks Card Mobile is the first example of mass-adoption of a mobile wallet, and you should expect to see this happening much more, and soon, due to use of near-field communication (NFC). You likely already know NFC; if you’ve ever paid by holding a credit card a few inches from a swipe machine, then you’ve seen this technology at work. Visa is currently testing this technology in smartphones. How easy is it to pay by phone? Very. Watch and see. Breaking Down a Barrier This technology, a…
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15 Feb 2011
Ok. So, you aren’t in the game, you have no mobile offering, it’s not on your road-map, nor do you have any idea where to start. Don’t despair, keep reading & K.I.S.S. (Keep It Simple, Stupid).
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17 Sep 2010
I have had many a conversation on Foursquare etiquette. I think Foursquare in a Facebook or Twitter stream can be a real nuisance, much like Facebook linked to Twitter, etc.. The three mediums are often used for different types of information, and I’m not interested in seeing a lot of overlap. When Facebook Places launched, I was very cautious about using it. I feared backlash for a constant stream of useless check-ins. With Foursquare, there is incentive for me to check in at each new location, because I can get tips and deals. That kind of a check in is why Foursquare exists. Facebook exists for a wide variety of socialization, from content sharing to rants to extended comment strings. If you add into the mix that I am, say, at 7-11, lunch, dinner, or the gym, I’m just flooding my newsfeed with content that doesn’t produce much of a…
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