Posts Tagged monitoring

Time to Turbo-Charge Your Twitter Strategy: Why & How

by Jason Cormier
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Time to Turbo-Charge Your Twitter Strategy: Why & How

28 Feb 2012

Some key elements to Twitter’s growth, engagement habits, and future in mobile, to motivated you to get moving with your Twitter strategy.

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Avoid Ocean Boiling: Four Tactics for Better Social Media Monitoring

by Ben Castelli
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Avoid Ocean Boiling: Four Tactics for Better Social Media Monitoring

14 Oct 2009

“Boiling the Ocean” – a bit of jargon used here at Room 214 to help illustrate the problem many companies have when first venturing into social media monitoring. Many find that there is an overwhelmingly large amount of noise when trying to identify relevant conversations about their brand or industry, often due to a very broad approach to searching for online content. Recently we have had several clients, partners, and friends ask our advice on how to get started with efficient social media monitoring and there were a couple of common requests: Basic but scalable for more advanced monitoring once comfort levels grew Easily shared with other individuals in the organization and easy to learn Affordable – no budget for an advanced social media monitoring tool such as Radian6. Ability to monitor real time conversations across multiple social media platforms including blogs, forums and twitter To accomplish this list of…

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