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Posted on August 8, 2006
Blog Post Frequency - Too Much Talking Not Enough Listening
BY JAMES CLARK
Eric Kintz's "Why Blog Post Frequency Does Not Matter Anymore" post on Marketing Profs brings to light one simple fact - online conversations are a lot like offline conversations. The more you talk about irrelevant things, the less likely people will pay attention.
The largest barrier to good blogging is having good listening skills. In the online world these listening skills involve using a set of scouting tools such as Technorati, IceRocket, Google Alerts, Moreover.com pulling the data into a RSS reader and analyzing the conversation.
We found that people just getting into blogging, are quickly overwhelmend with the process of listening to the conversation, entering the conversation and capturing the conversation.
This is why we set up our "Getting Started" online video tutorials to take someone through the entire process of setting up a RSS reader, a Blogger blog, a Delicious account, how to post to blog, setting trackbacks, commenting on other's blogs, submitting an RSS feed, etc.
