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Posted on February 22, 2008
Internet Wins Media Popularity Contest
BY JENNIFER EUBANKS
Jordan McCollum over at Marketing Pilgrim blogged today about a study that indicates that people spend more time online than watching television or reading newspaper and magazines. This study surveyed Americans 15 years of age and older and indicated that people averaged 32.7 hours a week online and only 16.4 hours watching TV.
As someone who loves the internet and spends her entire workday attached to it, the fact that internet is twice as popular as television is no surprise to me--especially considering that the age of people survey went down as low as 15. Younger people tend to be more tech savvy in general and therefore more likely to use internet and other new media as opposed to, say, reading a print newspaper.
