25 Jul 2006
Big kudos to Shift Communications for the release of their free PR 2.0 Essentials Guide.
Todd Defren and the team have taken the time to painstakingly research articles, topics and learnings about social media innovations.
We highly recommend you download the guide and read it now.
We'll have to update our Fire Your PR Firm paper and put Shift Communications in there as a "smart pr firm" and capture the conversation evangelist.
07 Jul 2006
B.L.’s March 29 post on 10 Reasons Your Company Shouldn’t Blog, is a litmus test for any company, or person seeking to enter the conversation through a blog.
Of the Top 10 list, #8 and #2 are the knockout punches for many of the companies that have come to us seeking input on social media and starting blogs.
#8 – It’s hard to build an audience. It takes time, effort and skillful promotion to build an audience for a blog. Once we get into explaining that you actually have to put yourself out there, post on other’s blogs, be unique and have a point, most people begin to shut down. You can see their brains churning and the idea of “more work” leaves them to abandon the dream and go back to the comfort zone of doing it the old way.
#2 – It takes a lot of time. Researching and writing is…
20 Jun 2006
This blog entry is appropriately titled, as it is the first post to address the controversy already being generated from a white paper that’s been circulating under the radar for quite some time. We thought about delaying the launch of this website since the content is yet to be completed (content and lawyers are always the biggest reason for delays) — but we are calling it a “soft launched” to make us feel better.
Nothing like a hard deadline to drive a project through to completion. In our case, it’s a guest speaking appearance at the Public Relations Society of America tomorrow morning in Denver. It should be good fun watching my business partner stand in front of our PR friends and explain why his white paper, “Fire Your PR Firm“, is front and
center on our home page. Ironically, the paper was actually written in part to help PR practitioners. When…
21 Jan 2006
Let’s Call them Search Releases for Now On
The very concept of writing and distributing a press release is to let the world know what you are doing, and more specifically to let the press know so they can tell the world.
With the explosion of news hubs such as Google News and Yahoo! News most people looking to find, or reference, timely information on a specific topic will first conduct an online search and seek results from the news hubs.
For the press its better defined: 98 percent go online daily, 92 percent for article research, 81 percent for search, 72 percent to find new expert sources and 73 percent for press releases.
The idea behind the creation of these news hubs is to provide the most current and relevant information on a specific subject or keyword. Being current is a pivotal algorithm to these hubs. Normally it takes a search engine up…
BrandonSings:
"I don't like ugly people" - @boulderninja
Room_214:
It's Friday. Thanks to the power of the internet, you can enjoy Ms. Black's smash hit no matter your musical tastes. http://t.co/8O8YOAW3
Hello_BenHere:
@tmdora ;)
jo_rogel:
Never mind. Looks like Denver gov puts out guides on living w/ urban coyotes. Fine with me. I just feel bad for people w/ outdoor cats.
runquatro:
Lovely http://t.co/yDnfTTmX
ElyseHeslin:
I'm at Forever 21 Inc. (2001 S. Alameda St., at 20th St., Los Angeles) w/ 3 others http://t.co/oyIsWnhW
JamesOClark:
Leadership opportunity http://t.co/tUhQTnuh
JasonCormier:
Marketing has exchanged creative story telling for performance-based analytics. Time to find the balance #oms12
peterahall:
This is humorous RT @WebProNews: Linking to http://t.co/7fMpIRuB? Better Get Permission First http://t.co/ZvGu1uK0
BenCastelli:
Does Your Business Need to Be on Google+ Now. Read, Discuss, Decide. by @jasoncormier http://t.co/ie7qLBgi