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Posted on October 27, 2008
WSJ Says Twitter Goes Mainstream
BY JASON CORMIER
"What are you doing?" If the answer has anything to do with attempting to improve your online marketing or customer service, then Twitter better be a part of it.
Ok, I can almost hear it now. "This again? Please Jason, not more fanfare about this geeky tool. Why must I broadcast my thoughts in 140 characters or less? Are companies really using this? Really?"
Yes. Still don't believe me? Then wake up and smell today's Wall Street Journal article, Twitter Goes Mainstream. Companies called out specifically in the article include Dell, Zappos and Comcast.
I'll be the first to admit that using Twitter has a set of issues that deserves mentioning in a separate post. From a business perspective, we at Room 214 approach it like any other social media tool. We start by listening (see Brogan's How to Listen for Opportunities on Twitter).
When considering most of my colleagues, I'm a newborn baby on Twitter (find me at JasonCormier). Still, I find the rate at which I'm adding followers to be ever increasing. I'd love to believe it's because I'm becoming more well known, but the reality is it's just more people getting on board.
Oh, just saw Brogan's latest tweet on the Brian Solis post on Twitter tools. How are you using Twitter for your business?
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