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Posted on May 11, 2008

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Why Do You Want To Be Transparant, and How That Will Help Your Business Grow


BY STEPAN MAZUROV

If you are an ecommerce business, word of mouth marketing can help you grow it beyond the boundaries of your niche.  Gary Vayerchuk, a guy in wine business, said something very interesting on Tues, May 6th show CNBC's Big Idea:

  • Be who you are, be as transparent as possible.
  • Don't play in your own playground, be active in communities that might find what you offer attractive.  
  • It is imperative to be involved in the social networks on the Internet and the real world
  • We live in a world where every person's word of mouth reaches a lot more people.

Lets look at some examples of these at work.

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TAGS: WORD OF MOUTHBLOGGINGCONVERSATION TRACKINGTWITTERTRANSPARENTSOCIAL MEDIAGETSATISFACTION

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Posted on April 30, 2008

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Just Another Twitter Post


BY INGRID GETZAN

There has been a lot of buzz on our blog about Twitter lately - with good reason. Companies are starting to understand the marketing power behind Twitter and what it can do to get the word out about your latest blog post, product, service or whatever message you want to convey in 140 characters.

Two days ago, Chris Brogan asked his followers on Twitter to 'tweet' him "Hi Cross Tech?" as he was in a business meeting, and I assume was discussing the effectiveness of Twitter. I wonder just how many people responded @chrisbrogan "Hi Cross Tech?" (I don't think Quotably has included all responses) I did. If you're pitching to a potential client about the uses of Twitter - you just backed your excact theory and possibly wowed them while in the process. Chris Brogan has 7,140 followers - even if only half of them were online at that exact moment - that's an outreach to 3,570 people that most likely blog.

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TAGS: TWITTERQUOTABLYCHRIS BROGANTECH CRUNCHPROJECT VINO

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Posted on April 28, 2008

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Are Personal Sites a Thing of the Past?


BY JENNIFER EUBANKS

Yesterday I came across an entry on Jeffrey Zeldman's blog talking about a seeming disappearance of personal sites.  In one example, he talked about a site that, while it contains links to what might in the past have been links to other internal pages, all of these links took the user to external sites such as linkedin, flickr, twitter, etc.

While there can be advantages to outsourcing your online persona in this manner, there can be possible disadvantages as well.  As someone creating an online presence, you should be sure that you understand what you want to use your personal site for (if indeed you even choose to have one amid the sea of social networking sites).  Social sites often let you create a profile where you provide links to personal sites--these can help drive traffic to your personal page.  Likewise, providing links to these social sites on your personal page can drive traffic to these external representations of you.

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TAGS: SOCIAL MEDIAMYSPACEFACEBOOKFLICKRTWITTERDEL.ICIO.USPERSONAL WEBSITESONLINE REPRESENTATIONS

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Posted on April 23, 2008

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Three Ways to Efficiently Feed Your Twitter Addiction


BY STEPAN MAZUROV

We have recently been covering a lot of exciting things around twitter.  It can be used as keyword tracking, getting high visibility for your name and even as a proposal tool.  There are virtually limitless uses because while the idea is very simple: 140 character update on what you are doing or thinking, you can use that in a bunch of different ways.  What really makes twitter great is its widespread use. If you work or participate as a hobby in the social, blogging, web 2.0 industry you should go out and get a twitter account.

One of the problems with twitter is that once you follow around 50-100+ people you get overwhelmed with the conversations going on, and the slow, manually refreshing web interface hinders your ability to participate.  Here are 3 tools to help you be on top of the discussions happening on twitter. 

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TAGS: TWITTERTWHIRLQUOTABLYTWINKLEHAHLOTWITTER APPS3RD PARTY TOOLSHELP TWITTER

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Posted on April 15, 2008

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Two Tips To Help You Rank Well for Your Own Name


BY STEPAN MAZUROV

I am one of the lucky people that does no have a common name, and as such I can easily rank well for my own name. That page links to 6 different websites that contain the way to contact me.  My linked in, facebook, this blog (twice), site of our good friend Kris Smith, my very unfinished personal website and even twitter status updates all show up on first page of Google. Here is the tips that should help you achieve the same success.

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TAGS: YOUR OWN NAMESERPSTEPAN MAZUROVLINKEDINFACEBOOKTWITTERDIGGGARY VAYNERCHUK

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