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Podcast with the Penguin - Jeremy Tanner

BY JASON CORMIER

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Size: 9.2 MB
Length: 09:58

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Show Notes:

Room 214 Co-founder, Jason Cormier, interviews Boulder-based social media consultant, Jeremy Tanner.

In this podcast, we discuss:

1. To follow or not to follow: Acceptable twitter manners - great people in person doesn't always transfer to great people on Twitter.

2. Advantages of Facebook vs Twitter: Facebook throttles down notifications, meaning you won't receive constant updates from a person on Facebook, even if they are posting 20 items an hour.

3. A day in the life of Jeremy Tanner: It starts with his iphone (of course)

4. Bridging the gap between online and offline communications: It's about keeping two-way conversations. Also, don't forget or be afraid to pick up the phone. 

 

Be sure to check out Jeremy at http://www.jeremytanner.com, and follow him via twitter at http://twitter.com/penguin

TAGS: JEREMY TANNER • PENGUIN • TWITTER • FACEBOOK • FRIENDFEED • LINKEDIN • SOCIAL MEDIA • CAPTURE THE CONVERSATION PODCAST

Posted at 9:00 am | 1 Comment | Share this podcast

Room 214 and Twitter ID Rights

BY JAMES CLARK

"A person can achieve everything by being simple and humble" - Rig Veda

I have always found that being humble in mind and spirit has worked well for me in life.

As I was gong through my normal pre-bedtime routines of checking emails, Twitter and Facebook, I was alerted of a video post by Kevin Rose, yes that Kevin Rose, on Seesmic about Twitter ID naming rights that was referencing a situation with Room 214 and Colin Davitt, the owner of the Twitter ID @room214. If you click on the Seesmic above link you will see Kevin's reasoning and position on the subject of Twitter IDs. 

But first things first - Humility:

To Colin Davitt, my most sincere apologies in regards to the Twitter ID issue. You can rest assured that we are not interested in your Twitter ID, and wish you only the best in using it.

And to keep it - Simple:

As a company, and I can say this as one of its co-founders, we have never sought legal counsel or even discussed attempting to obtain the Twitter ID right to twitter.com/room214. Yes, about a year ago we did seek to secure the name, but it was one of those - "Awe shucks, someone already has it moments" and we moved on. Colin got there first - and that is that.

There were mistakes made in communications from one of our employees in their own conversations with Colin. We are all human, and from my discussions with this individual I can honestly say that there was never any bad intent in the situation, and now only heartfelt regret.

Twitter ID Rights

So, Kevin brings up a great conversation about naming rights in social media - one that we will most certainly take an interest in following.

Truth be told, I look forward to participating in the process and hope this situation only helps all of us in the long run.

Sincerely,

James Clark

co-founder, Room 214

TAGS: @ROOM214 • TWITTER • TWITTER ID RIGHTS

Posted at 6:35 am | 11 Comments | Share this blog post

A Conversation with Tribune Interactive's Social Media Strategist, Daniel Honigman

BY JASON CORMIER

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Size: 11.5 MB
Length: 12:29

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Show Notes:

Room 214 Co-founder, Jason Cormier, interviews Tribune Interactive's Social Media Strategist, Daniel Honigman

In this podcast, we discuss:

1. Mainstream media's need to adopt social media, and Daniel Honigman's recognition of the touch points missing from traditional media and news organizations.

2. The Chicago Tribune's successful use of "Colonel Tribune" as the social media persona used to better reach people in the online social space.

3. The need for reporters to think of themselves as publishers as bloggers do, why news organizations who blog need to link to other bloggers and show thanks for links.

4. Success and strategy considerations with Digg, Stumbleupon, Reddit and social bookmarking in general (reference made to Brett Boarders from Copy Brighter.com)

5. A brief mention of top tools used to build reputation, including Wikipedia, Twitter, Facebook and Linkedin (reference The Conversation diagram created by Brian Solis)

6. Daniel Honigman's new blog, OldMediaNewTricks.com

Note: Kudos to Tribune Interactive for employing a forward thinker in the social media space like Daniel Honigman. Check out Daniel's new blog or follow him on Twitter at dan360man

TAGS: SOCIAL MEDIA STRATEGIST • BLOGGERS • NEWSPAPER BLOGS • TRIBUNE INTERACTIVE • DANIEL HONIGMAN • COLONEL TRIBUNE • BRETT BOARDERS • BRIAN SOLIS • DIGG • TWITTER • WIKIPEDIA • LINKEDIN • SOCIAL BOOKMARKING • CAPTURE THE CONVERSATION PODCAST

Posted at 10:15 am | 3 Comments | Share this podcast

WSJ Says Twitter Goes Mainstream

BY JASON CORMIER

"What are you doing?" If the answer has anything to do with attempting to improve your online marketing or customer service, then Twitter better be a part of it.

Ok, I can almost hear it now. "This again? Please Jason, not more fanfare about this geeky tool. Why must I broadcast my thoughts in 140 characters or less? Are companies really using this? Really?"

Yes. Still don't believe me? Then wake up and smell today's Wall Street Journal article, Twitter Goes Mainstream. Companies called out specifically in the article include Dell, Zappos and Comcast.

I'll be the first to admit that using Twitter has a set of issues that deserves mentioning in a separate post. From a business perspective, we at Room 214 approach it like any other social media tool. We start by listening (see Brogan's How to Listen for Opportunities on Twitter).

When considering most of my colleagues, I'm a newborn baby on Twitter (find me at JasonCormier). Still, I find the rate at which I'm adding followers to be ever increasing. I'd love to believe it's because I'm becoming more well known, but the reality is it's just more people getting on board.

Oh, just saw Brogan's latest tweet on the Brian Solis post on Twitter tools. How are you using Twitter for your business?

TAGS: TWITTER • WSJ • OPPORTUNITIES ON TWITTER • JASON CORMIER

Posted at 1:57 pm | 5 Comments | Share this blog post

Customer Service as the New Marketing

BY JAMES CLARK

"My role was just a pleasant accident," Craig Newmark quoted in a recent article with Susan Kuchinskas of iMediaConnection.

The role Craig is talking about is going from founder and growing Craigslist, to being the public face of the company, working with the media and being part of a team of customer service reps. 

I personally find this role fascinating and refreshing. What better way to serve your company than to be directly involved in helping solve customer issues or responding to customer inquiries.

Imagine the insights and knowledge he gains from personally interacting with the customer.

Which begs the question: Why do so many companies look at customer service as a necessary evil?

Answer: EGO

The people best suited to handle the vast array of customer service issues are not people manning phone banks in India. It's high-level management with a true and deep understanding of the products and service offerings. But these individuals would need to check their ego at the door to start manning the gates.

I do think there is an opportunity in elevating conversational customer reps, those individuals responsible for the Twitter and GetSatisfaction pages to be more senior as these individuals will most certainly become a public figure in the company.

TAGS: CUSTOMER SERVICE • CRAIG NEWMARK • TWITTER • GETSATISFACTION • JAMES CLARK

Posted at 10:38 am | 1 Comment | Share this blog post